HSBC UK Mobile Banking Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HSBC UK Mobile Banking's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HSBC UK Mobile Banking.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HSBC UK Mobile Banking
App Name : HSBC UK Mobile Banking
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : HSBC
Publisher : Instagram,Facebook,English Grammar,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Korean Food Recipes - 10k Recipes,7 Minute Workout,Universal Email App
Total creative ads during the time period : 106
Duration : 655
Popularity : 6,755
Check ASO Keywords of HSBC UK Mobile Banking
2. HSBC UK Mobile Banking’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HSBC UK Mobile Banking in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HSBC UK Mobile Banking in the recent period. As of 2021-03-16, among the HSBC UK Mobile Banking‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, HSBC UK Mobile Banking's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, HSBC UK Mobile Banking‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of HSBC UK Mobile Banking
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HSBC UK Mobile Banking. We can see some advertising trends.
Top 1 Ad Creative of HSBC UK Mobile Banking
Ad Details ：
Headline ：We're Ready When You Are
Text ：Having a financial fitness plan is important to your wellbeing. That’s why HSBC UK has created a Financial Fitness tool to help you get your finances in shape in 2021.
Top 2 Ad Creative of HSBC UK Mobile Banking
Ad Details ：
Headline ：We're Ready When You Are
Text ：Having a financial fitness plan is important to your wellbeing. That’s why HSBC UK has created a Financial Fitness tool to help you get your finances in shape in 2021.
Top 3 Ad Creative of HSBC UK Mobile Banking
Ad Details ：
Headline ：Start Building Financial Muscle
Text ：Getting your finances in shape can make a big difference to your wellbeing. HSBC UK’s new financial fitness tool can be used by anyone in the UK, and could help you give your money a workout. Get your score now.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 22 | 20 | 32 |
| Popularity | 210 | 142 | 103 |
| Dimensions | 1080 x 1080 | ||
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 1 | 2 |
| Countries | Romania,Poland,Lithuania,United Kingdom | Poland,United Kingdom,Romania,Lithuania | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for HSBC UK Mobile Banking in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free HSBC UK Mobile Banking's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HSBC UK Mobile Banking, you can click the app name below to view related reports, or you can find more info in ASOTools.