hum by Colgate Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the hum by Colgate's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps hum by Colgate.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of hum by Colgate
App Name : hum by Colgate
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Colgate-Palmolive Company
Publisher : Instagram,Facebook,Pororo Brush Teeth - Kids Habit Game,Healthy Teeth - Tooth Brushing Reminder with timer
Total creative ads during the time period : 165
Duration : 293
Popularity : 15,276
Check ASO Keywords of hum by Colgate
2. hum by Colgate’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser hum by Colgate in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of hum by Colgate in the recent period. As of 2021-05-27, among the hum by Colgate‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, hum by Colgate's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, hum by Colgate‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of hum by Colgate
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of hum by Colgate. We can see some advertising trends.
Top 1 Ad Creative of hum by Colgate
Ad Details ：
Headline ：Brushing Gets Better When You hum
Text ："This toothbrush is 100% worth it. The app gives me peloton vibes, and now I brush much better than before thanks to the app." - Anthony L
Top 2 Ad Creative of hum by Colgate
Ad Details ：
Headline ：Brushing Gets Better When You hum
Text ："This toothbrush is 100% worth it. The app gives me peloton vibes, and now I brush much better than before thanks to the app." - Anthony L
Top 3 Ad Creative of hum by Colgate
Ad Details ：
Headline ：Brushing Gets Better When You hum
Text ："This toothbrush is 100% worth it. The app gives me peloton vibes, and now I brush much better than before thanks to the app." - Anthony L
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 99 | 99 | 99 |
| Popularity | 413 | 411 | 397 |
| Dimensions | 224 x 400 | 224 x 400 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 3 | 3 | 4 |
| Countries | Canada,United Kingdom,Australia,United States | Canada,United Kingdom,Australia,United States | United Kingdom,Canada,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for hum by Colgate in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free hum by Colgate's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to hum by Colgate, you can click the app name below to view related reports, or you can find more info in ASOTools.