Sundance Now Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Sundance Now's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sundance Now.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Sundance Now
App Name : Sundance Now
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Digital Store LLC
Publisher : Instagram,Facebook,Photo Editor & Pic Collage - Sweet Selfie Camera,UC Mini-Download Video Status & Movies,Tandem Language Exchange: Speak & learn languages,Treehouse Table,Talkray - Free Calls Texts
Total creative ads during the time period : 316
Duration : 931
Popularity : 47,756
Check ASO Keywords of Sundance Now
2. Sundance Now’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Sundance Now in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Sundance Now in the recent period. As of 2021-03-16, among the Sundance Now‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 48.89%, Playable Ads category's proportion is 0.0%, Image category's proportion is 51.11%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Sundance Now's the proportion of networks impressions are placed like this:
Messenger's proportion is 30.53%,
Audience Network's proportion is 27.14%,
Facebook's proportion is 27.01%,
Instagram's proportion is 15.31%,
's proportion is .
In the date of 2021-03-16, Sundance Now‘s network with the most ads is Audience Network and its proportion is 26.67%.
3. Top 3 Ad Creative Analysis of Sundance Now
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sundance Now. We can see some advertising trends.
Top 1 Ad Creative of Sundance Now
Ad Details ：
Headline ：Get Sundance Now
Text ：60 witnessed his murder, yet 'No One Saw a Thing'. Watch the riveting mini-series on Sundance Now.
Top 2 Ad Creative of Sundance Now
Ad Details ：
Headline ：Get Sundance Now
Text ：Deep in the American heartland lies a little town that murdered. Don't miss a true crime saga unlike anything you've seen.
Top 3 Ad Creative of Sundance Now
Ad Details ：
Headline ：Get Sundance Now
Text ：The town of Skidmore has kept a dirty little secret for 40 years. No One Saw a Thing is now streaming.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 336 | 345 | 326 |
| Popularity | 986 | 978 | 894 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 6 | 3 | 5 |
| Countries | Canada,United States | United States,United Kingdom,Australia,Canada | Canada,United Kingdom,Australia,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Sundance Now in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Sundance Now's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Sundance Now, you can click the app name below to view related reports, or you can find more info in ASOTools.