OkCupid: Online Dating App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the OkCupid: Online Dating App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OkCupid: Online Dating App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of OkCupid: Online Dating App
App Name : OkCupid: Online Dating App
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : OkCupid
Publisher : Instagram,GulogGratis,Fotor - Photo Editor&Collage,开箱模拟器 for 皇室战争,appsGratis,Un día más culto,MySQL QueryDB Client,Montage Video Musique
Total creative ads during the time period : 1,855
Duration : 2,292
Popularity : 220,136
Check ASO Keywords of OkCupid: Online Dating App
2. OkCupid: Online Dating App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser OkCupid: Online Dating App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of OkCupid: Online Dating App in the recent period. As of 2021-03-15, among the OkCupid: Online Dating App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, OkCupid: Online Dating App's the proportion of networks impressions are placed like this:
Facebook's proportion is 52.11%,
Instagram's proportion is 47.89%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, OkCupid: Online Dating App‘s network with the most ads is Instagram and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of OkCupid: Online Dating App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OkCupid: Online Dating App. We can see some advertising trends.
Top 1 Ad Creative of OkCupid: Online Dating App
Ad Details ：
Headline ：OkCupid Premium
Text ：Get the best dating app for singles and find a match based on who you really are and what you love. Better dates come from better connections - that’s why OkCupid shows off who you are beyond just a photo. Online dating should focus on what makes you, well, you - because you deserve it. DATING....
Top 2 Ad Creative of OkCupid: Online Dating App
Ad Details ：
Headline ：OkCupid Premium
Text ：Get the best dating app for singles and find a match based on who you really are and what you love. Better dates come from better connections. That’s why OkCupid shows off who you are beyond just a photo. You should get noticed for what makes you, well, you - because you deserve it. WHAT PEOPL....
Top 3 Ad Creative of OkCupid: Online Dating App
Ad Details ：
Headline ：Tap to connect with someone new
Text ：Match on what matters. Find great dates on OkCupid!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 296 | 349 | 271 |
| Popularity | 985 | 983 | 959 |
| Dimensions | 1000 x 1000 | 1000 x 1000 | 320 x 400 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 2 | 3 | 2 |
| Countries | United States,Germany | Malaysia,India,Israel,United States,Germany | United States,Turkey,Israel,Indonesia,Malaysia,Canada,Germany,India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for OkCupid: Online Dating App in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free OkCupid: Online Dating App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to OkCupid: Online Dating App, you can click the app name below to view related reports, or you can find more info in ASOTools.