OkCupid: Online Dating App Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the OkCupid: Online Dating App’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OkCupid: Online Dating App.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of OkCupid: Online Dating App

App Name : OkCupid: Online Dating App

Logo

OkCupid: Online Dating App-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : OkCupid

Publisher : GulogGratis: Køb & sælg,Fotor - Photo Editor & Collage,开箱模拟器 for 皇室战争,appsGratis,Un día más culto,MySQL QueryDB Client,Video Editor with Music Star

Total creative ads during the time period : 1,315

Duration : 2,102

Popularity : 144,041

2. OkCupid: Online Dating App’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser OkCupid: Online Dating App in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of OkCupid: Online Dating App in the recent period. As of 2020-09-06, among the OkCupid: Online Dating App‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 5.56%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 22.22%, Carousel category’s proportion is 72.22%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, OkCupid: Online Dating App’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 96.5%,

Audience Network’s proportion is 3.13%,

Instagram’s proportion is 0.19%,

Messenger’s proportion is 0.19%,

’s proportion is .

In the date of 2020-09-06, OkCupid: Online Dating App‘s network with the most ads is Facebook and its proportion is 77.78%.

3. Top 3 Ad Creative Analysis of OkCupid: Online Dating App

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OkCupid: Online Dating App. We can see some advertising trends.

Top 1 Ad Creative of OkCupid: Online Dating App

Ad Details :

Headline :OkCupid: Online Dating App

Text :Find people who love what you love 💖

Top 2 Ad Creative of OkCupid: Online Dating App

Ad Details :

Headline :OkCupid: Online Dating App

Text :Our algorithm is built to get you on a date.

Top 3 Ad Creative of OkCupid: Online Dating App

Ad Details :

Headline :💕 Tap to meet someone new

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 266 253 223
Popularity 954 940 905
Dimensions 750 x 750 750 x 750 400 x 400
Creative Type Image Image Video
Network Audience Network Audience Network Facebook
Related Ads 2 2 2
Countries United States,United Kingdom,Canada,Australia United States,Australia,Canada,United Kingdom Israel,India,United States
Language English English Norwegian

Through the above analysis, we can see that the most effective channel for OkCupid: Online Dating App in recent advertising is Audience Network, and the main creative type is Image.

In conclusion: The above is a free OkCupid: Online Dating App’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to OkCupid: Online Dating App, you can click the app name below to view related reports.