影视之家 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 影视之家's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 影视之家.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 影视之家
App Name : 影视之家
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : lijinghui
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,Ameba,Garden Photo Frames,Blue Light Filter - Night Mode, Night Shift
Total creative ads during the time period : 884
Duration : 306
Popularity : 127,351
Check ASO Keywords of 影视之家
2. 影视之家’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 影视之家 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 影视之家 in the recent period. As of 2021-03-14, among the 影视之家‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 58.62%, Playable Ads category's proportion is 0.0%, Image category's proportion is 41.38%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, 影视之家's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.48%,
Instagram's proportion is 23.84%,
Messenger's proportion is 23.84%,
Audience Network's proportion is 23.84%,
's proportion is .
In the date of 2021-03-14, 影视之家‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of 影视之家
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 影视之家. We can see some advertising trends.
Top 1 Ad Creative of 影视之家
Ad Details ：
Headline ：😍 2020年熱劇同步追，高清免費，還不快來？
Text ：
Top 2 Ad Creative of 影视之家
Ad Details ：
Headline ：😍 2020年熱劇同步追，高清免費，還不快來？
Text ：📣 免费追劇來“影視之家app”！不受地區限制，無需會員，在這裏盡享最熱的大陸劇，同步追VIP劇集，更有上千部完整版高清好劇等妳！
Top 3 Ad Creative of 影视之家
Ad Details ：
Headline ：😍 2020年熱劇同步追，高清免費，還不快來？
Text ：📣 免费追劇來“影視之家app”！不受地區限制，無需會員，在這裏盡享最熱的大陸劇，同步追VIP劇集，更有上千部完整版高清好劇等妳！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 197 | 190 | 96 |
| Popularity | 854 | 839 | 777 |
| Dimensions | 340 x 426 | 320 x 400 | 2048 x 2048 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 1 |
| Countries | Taiwan,Hong Kong,Macau,Singapore | Taiwan,Hong Kong,Macau,Singapore | Fiji,Senegal,Kosovo,Spain,Netherlands,Bolivia,Bulgaria,Jordan,Zambia,Isle Of Man,Uruguay,Tanzania,Philippines,Moldavia,Andorra,Oman,Serbia and Montenegro,Belgium,Afghanistan |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for 影视之家 in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free 影视之家's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 影视之家, you can click the app name below to view related reports, or you can find more info in ASOTools.