Bookful: Kids’ Books & Games Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bookful: Kids’ Books & Games's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bookful: Kids’ Books & Games.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bookful: Kids’ Books & Games
App Name : Bookful: Kids’ Books & Games
Logo：
OS : iOS
Network : Facebook,Messenger,Audience Network
Developer : Inception VR
Publisher : Instagram,Facebook,Audiobooks:children's favorite fairy tales 1,英検® 2級 準2級 3級 の英単語,有声读物:小朋友最喜欢的英语童话故事5,Günlük Aşk Falı
Total creative ads during the time period : 593
Duration : 703
Popularity : 89,268
Check ASO Keywords of Bookful: Kids’ Books & Games
2. Bookful: Kids’ Books & Games’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Bookful: Kids’ Books & Games in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bookful: Kids’ Books & Games in the recent period. As of 2021-03-14, among the Bookful: Kids’ Books & Games‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Bookful: Kids’ Books & Games's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.71%,
Instagram's proportion is 23.54%,
Audience Network's proportion is 22.25%,
Messenger's proportion is 22.25%,
Google Ads(Admob)'s proportion is 0.25%.
In the date of 2021-03-14, Bookful: Kids’ Books & Games‘s network with the most ads is Facebook and its proportion is 24.78%.
3. Top 3 Ad Creative Analysis of Bookful: Kids’ Books & Games
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bookful: Kids’ Books & Games. We can see some advertising trends.
Top 1 Ad Creative of Bookful: Kids’ Books & Games
Ad Details ：
Headline ：💝 🐣 5/5 stars :) :) :)
Text ："Before I knew it, I often bought books to read to my daughter but now I don't need to do that anymore. This application also has 3D / AR animation, many interesting entertainment stories but can educate young children many good things."
Top 2 Ad Creative of Bookful: Kids’ Books & Games
Ad Details ：
Headline ：💝 🐣 5/5 stars :) :) :)
Text ：
Top 3 Ad Creative of Bookful: Kids’ Books & Games
Ad Details ：
Headline ：💝 🐣 5/5 stars :) :) :)
Text ："Before I knew it, I often bought books to read to my daughter but now I don't need to do that anymore. This application also has 3D / AR animation, many interesting entertainment stories but can educate young children many good things."
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 335 | 322 | 335 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 2 |
| Countries | United States | Iceland,New Zealand,Norway,Canada,Switzerland,Spain,Germany,Australia,Sweden,South Africa,Finland,Italy,Austria,United Kingdom,United States,France | Italy,Spain,Canada,Australia,United States,Austria,Switzerland,South Africa,Germany,Norway,United Kingdom,New Zealand,Finland,France,Sweden,Iceland |
| Language | English | NA | English |
Through the above analysis, we can see that the most effective channel for Bookful: Kids’ Books & Games in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Bookful: Kids’ Books & Games's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bookful: Kids’ Books & Games, you can click the app name below to view related reports, or you can find more info in ASOTools.