Humi Go Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Humi Go's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Humi Go.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Humi Go
App Name : Humi Go
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Instagram
Developer : Humi
Publisher : Instagram,Facebook,Little Airline Fun,宝宝巴士 - 经典儿童做饭游戏,ナゾトキの部屋 -1分で解ける推理ゲーム
Total creative ads during the time period : 379
Duration : 329
Popularity : 74,697
Check ASO Keywords of Humi Go
2. Humi Go’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Humi Go in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Humi Go in the recent period. As of 2021-03-10, among the Humi Go‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 5.88%, Playable Ads category's proportion is 0.0%, Image category's proportion is 94.12%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, Humi Go's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.05%,
Audience Network's proportion is 25.0%,
Messenger's proportion is 24.99%,
Instagram's proportion is 24.96%,
's proportion is .
In the date of 2021-03-10, Humi Go‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Humi Go
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Humi Go. We can see some advertising trends.
Top 1 Ad Creative of Humi Go
Ad Details ：
Headline ：All in one HR & Payroll software made for Canada
Text ：Easily manage HR, Payroll & Benefits with Humi, your single source of truth for all employee data. Book a demo to see why over 4000+ Canadian businesses love Humi.
Top 2 Ad Creative of Humi Go
Ad Details ：
Headline ：All in one HR & Payroll software made for Canada
Text ：Easily manage HR, Payroll & Benefits with Humi, your single source of truth for all employee data. Book a demo to see why over 4000+ Canadian businesses love Humi.
Top 3 Ad Creative of Humi Go
Ad Details ：
Headline ：Keep your benefits with HR & Payroll on Humi
Text ：$32,200 - that's how much Trillium saves annually just by moving its benefits plan to Humi. Speak to a benefits rep to see how we can help you save too.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 122 | 122 | 86 |
| Popularity | 872 | 871 | 616 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United Kingdom,United States,Australia | Canada,United States,Australia,United Kingdom | Australia,United Kingdom,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Humi Go in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Humi Go's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Humi Go, you can click the app name below to view related reports, or you can find more info in ASOTools.