Humm Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Humm’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Humm.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Humm

App Name : Humm



OS : iOS

Network : Google Ads(Admob),Facebook,Instagram

Developer : Certegy Ezi-Pay Pty Ltd

Publisher : 图画书的女孩:手指绘画着色页时尚,猫,小马更多!,싸이메라,Dinosaur Dots Connect for kids,Tranca Online,City 2048,Coin Dozer: Pirates

Total creative ads during the time period : 239

Duration : 175

Popularity : 24,710

2. Humm’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Humm in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Humm in the recent period. As of 2020-09-07, among the Humm‘s ad creative, the Html category’s proportion is 75.0%, Video category’s proportion is 10.71%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 14.29%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Humm’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

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’s proportion is .

In the date of 2020-09-07, Humm‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Humm

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Humm. We can see some advertising trends.

Top 1 Ad Creative of Humm

Ad Details :

Headline :Buy it today, pay laaater

Text :Shop with humm

Top 2 Ad Creative of Humm

Ad Details :

Headline :Buy it today, pay laaater

Text :Shop with humm

Top 3 Ad Creative of Humm

Ad Details :

Headline :Buy now, pay later. Shop with humm

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 172 172 74
Popularity 713 560 545
Dimensions 400 x 400 1200 x 1200 320 x 400
Creative Type Video Image Video
Network Facebook Facebook Instagram
Related Ads 2 3 1
Countries New Zealand,Australia New Zealand,Australia Australia
Language English English English

Through the above analysis, we can see that the most effective channel for Humm in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Humm’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Humm, you can click the app name below to view related reports.