Humm Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Humm's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Humm.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Humm
App Name : Humm
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Certegy Ezi-Pay Pty Ltd
Publisher : Instagram,Facebook,SUECA GameVelvet - Card Game,Canasta - Card Game,Card Game Bhabhi Get Away,图画书的女孩：手指绘画着色页时尚，猫，小马更多！
Total creative ads during the time period : 831
Duration : 518
Popularity : 138,994
Check ASO Keywords of Humm
2. Humm’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Humm in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Humm in the recent period. As of 2021-03-14, among the Humm‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 9.17%, Playable Ads category's proportion is 0.0%, Image category's proportion is 90.83%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Humm's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.68%,
Audience Network's proportion is 25.75%,
Instagram's proportion is 25.71%,
Messenger's proportion is 20.86%,
's proportion is .
In the date of 2021-03-14, Humm‘s network with the most ads is Facebook and its proportion is 26.15%.
3. Top 3 Ad Creative Analysis of Humm
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Humm. We can see some advertising trends.
Top 1 Ad Creative of Humm
Ad Details ：
Headline ：Buy now, pay later with humm
Text ：Download the app today
Top 2 Ad Creative of Humm
Ad Details ：
Headline ：Buy now, pay later with humm
Text ：Helloooo SUPRÉ! 🧡 Buy now, pay in five eaaaasy slices with humm. Download the app and register today.
Top 3 Ad Creative of Humm
Ad Details ：
Headline ：The Bigger Buy Now Pay Later
Text ：Go big with humm. The BIGGER buy now pay later. Get up to $30K. Always interest free.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 185 | 185 | 138 |
| Popularity | 994 | 994 | 944 |
| Dimensions | 320 x 400 | 320 x 400 | 337 x 600 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Humm in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Humm's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Humm, you can click the app name below to view related reports, or you can find more info in ASOTools.