HumMart Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HumMart's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HumMart.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HumMart
App Name : HumMart
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : HumMart
Publisher : Instagram,Fotor - Photo Editor&Collage,Korean Food Recipes - 10k Recipes,Light Bible: Daily Verses, Prayer, Audio Bible,Bible Study - Study The Bible By Topic,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor
Total creative ads during the time period : 632
Duration : 629
Popularity : 40,491
Check ASO Keywords of HumMart
2. HumMart’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HumMart in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HumMart in the recent period. As of 2021-02-12, among the HumMart‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-12, HumMart's the proportion of networks impressions are placed like this:
Instagram's proportion is 35.71%,
Audience Network's proportion is 28.57%,
Messenger's proportion is 21.43%,
Facebook's proportion is 14.29%,
's proportion is .
In the date of 2021-02-12, HumMart‘s network with the most ads is Instagram and its proportion is 35.71%.
3. Top 3 Ad Creative Analysis of HumMart
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HumMart. We can see some advertising trends.
Top 1 Ad Creative of HumMart
Ad Details ：
Headline ：Bringing The Breakfast Home!
Text ：To make your breakfast enriched with Nutrition & Calories.
Top 2 Ad Creative of HumMart
Ad Details ：
Headline ：Get Top Of The Line Personal Care Products Exclusively At HumMart.Com
Text ：Shop for beauty soap, body wash, hand wash, hand sanitizer, bath accessories and more...
Top 3 Ad Creative of HumMart
Ad Details ：
Headline ：Shop Flavorsome Goodness Of Instant Food items
Text ：Quick Bite Products Including Instant Noodles, Canned food, Packaged food, Pickles, Macaroni and more...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 87 | 87 | 87 |
| Popularity | 615 | 615 | 615 |
| Dimensions | 600 x 314 | 600 x 314 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for HumMart in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free HumMart's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HumMart, you can click the app name below to view related reports, or you can find more info in ASOTools.