Hundred Soul Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hundred Soul's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hundred Soul.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hundred Soul
App Name : Hundred Soul
Logo：
OS : Android
Network : Audience Network,Facebook,YouTube
Developer : HOUND 13
Publisher : Instagram,Photo Editor & Pic Collage - Sweet Selfie Camera,Vegan Recipes - Free Vegan Food Cookbook,Treehouse Table,UC Mini-Download Video Status & Movies,Tandem Language Exchange: Speak & learn languages,Text Free: WiFi Calling App ,Text Free: Free Text Plus Call,USA Weather forecast
Total creative ads during the time period : 481
Duration : 937
Popularity : 69,852
Check ASO Keywords of Hundred Soul
2. Hundred Soul’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hundred Soul in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hundred Soul in the recent period. As of 2021-05-27, among the Hundred Soul‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Hundred Soul's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.86%,
Audience Network's proportion is 23.71%,
Instagram's proportion is 23.71%,
Messenger's proportion is 23.71%,
's proportion is .
In the date of 2021-05-27, Hundred Soul‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Hundred Soul
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hundred Soul. We can see some advertising trends.
Top 1 Ad Creative of Hundred Soul
Ad Details ：
Headline ：ハンドレッドソウル
Text ：「実際のゲーム画面と違う広告は見飽きた」 「隙間時間に回せるオートゲーにも飽きた」 本当にアクションゲームを愛する人に届けたい。 スマホとかコンシューマーとか関係ない。 本気で作ったゲームが、スマホだった。 ただそれだけ。 君はまだ、本当のアクションRPGを知らない。
Top 2 Ad Creative of Hundred Soul
Ad Details ：
Headline ：傳奇武術達人！魔物剋星登場！
Text ：全新副官參上🔥
格鬥才是我的唯一真理！
#百魂戰記 #敵人全體爆打一波
Top 3 Ad Creative of Hundred Soul
Ad Details ：
Headline ：傳奇武術達人！魔物剋星登場！
Text ：全新副官參上🔥
格鬥才是我的唯一真理！
#百魂戰記 #敵人全體爆打一波
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 273 | 217 | 217 |
| Popularity | 998 | 994 | 988 |
| Dimensions | 640 x 360 | 1280 x 720 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 3 | 3 |
| Countries | Japan | Hong Kong,Macau,Taiwan | Hong Kong,Macau,Taiwan |
| Language | Japanese | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for Hundred Soul in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free Hundred Soul's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hundred Soul, you can click the app name below to view related reports, or you can find more info in ASOTools.