HVG Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HVG's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HVG.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HVG
App Name : HVG
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : HVG Kiadó Zrt.
Publisher : Facebook,Instagram,AirBrush: Easy Photo Editor
Total creative ads during the time period : 653
Duration : 773
Popularity : 60,321
Check ASO Keywords of HVG
2. HVG’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HVG in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HVG in the recent period. As of 2021-05-23, among the HVG‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, HVG's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-23, HVG‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of HVG
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HVG. We can see some advertising trends.
Top 1 Ad Creative of HVG
Ad Details ：
Headline ：Még a fideszesek is úgy hiszik, ellopják az EU-s pénzeket itthon
Text ：A 15 éves EU-s tagság legnagyobb előnyének a Magyarországra érkező temérdek pénzt tartjuk, de úgy hisszük, a pénzeket ellopják. Az unió legnagyobb hátránya pedig a migráció – feleltük. Mindenre kiterjedő kutatást készített a Policy Solutions, amit a hvg.hu ismertet.
Top 2 Ad Creative of HVG
Ad Details ：
Headline ：Cseh Katalin: "Meg akarjuk mutatni, hogy ez nem csak egy kis illiberális fészek"
Text ：A Momentum Mozgalom szerint jelenleg az uniós pénz a legerősebb fegyver a jogállamot aláásó kormányok ellen, ám a párt szerint nem a támogatások felfüggesztése a megoldás, hanem az, ha ezek a kormányok nem oszthatnának pénzt. A Momentum EP-listavezetőjét, Cseh Katalint kérdeztü...
Top 3 Ad Creative of HVG
Ad Details ：
Headline ：Áteresztik az ólommellények a sugárzást a Péterfy-kórházban
Text ：Annyira elhasználódott a védőfelszerelés, hogy az ólommellények áteresztik a sugárzást. Dózismérő pedig nincs.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 321 | 317 | 292 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 560 x 259 | 560 x 351 | 560 x 373 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Hungary | Hungary | Hungary |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for HVG in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free HVG's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HVG, you can click the app name below to view related reports, or you can find more info in ASOTools.