Hypnos Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hypnos's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hypnos.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hypnos
App Name : Hypnos
Logo：
OS : iOS
Network : Google Ads(Admob),Instagram,Audience Network
Developer : DreaminzZz
Publisher : 1个月下蹲挑战,Instagram,Molato market,儿童教育游戏 - 幼儿宝宝巴士,趣味动物故事儿歌多多的智慧树互动学习软件,Fake Mustaches - Grow Realistic & Funny Beards,Buonanotte 2 - Ninne nanne e canzoni per bambini gratis,Goodnight 3 - Lullabies & Free Music for Children (Clay Farm edition),Extreme Running,Underwater Hospital
Total creative ads during the time period : 218
Duration : 333
Popularity : 21,652
Check ASO Keywords of Hypnos
2. Hypnos’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hypnos in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hypnos in the recent period. As of 2021-02-16, among the Hypnos‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-16, Hypnos's the proportion of networks impressions are placed like this:
Audience Network's proportion is 52.13%,
Instagram's proportion is 41.56%,
Facebook's proportion is 6.3%,
's proportion is ,
's proportion is .
In the date of 2021-02-16, Hypnos‘s network with the most ads is Audience Network and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Hypnos
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hypnos. We can see some advertising trends.
Top 1 Ad Creative of Hypnos
Ad Details ：
Headline ：Soyez serein grâce à Hynos
Text ：Soyez calmes, détendus et reposés grâce à notre masque connecté d'auto-hypnose
Sélectionnez une séance adaptée à votre objectif et en quelques minutes seulement Hypnos vous aide à devenir une meilleure version de vous-même
🇫🇷 Conçu et fabriqué en France
Top 2 Ad Creative of Hypnos
Ad Details ：
Headline ：Soyez serein grâce à Hynos
Text ：
Top 3 Ad Creative of Hypnos
Ad Details ：
Headline ：Soyez serein grâce à Hynos
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 284 | 255 | 251 |
| Popularity | 988 | 978 | 951 |
| Dimensions | 400 x 226 | 400 x 226 | 400 x 226 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 2 | 2 | 2 |
| Countries | Martinique,Germany,Andorra,French Guiana,France,Belgium,Switzerland,Gambia,United Kingdom,New Caledonia,Ireland,Reunion,Monaco | Martinique,United Kingdom,Reunion,Belgium,Andorra,Gambia,Monaco,France,Germany,Ireland,Switzerland,French Guiana,New Caledonia | Martinique,United Kingdom,Reunion,Belgium,Andorra,Gambia,Monaco,France,Germany,Ireland,Switzerland,French Guiana,New Caledonia |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Hypnos in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Hypnos's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hypnos, you can click the app name below to view related reports, or you can find more info in ASOTools.