TopoGuru Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TopoGuru's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TopoGuru.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TopoGuru
App Name : TopoGuru
Logo：
OS : Android
Network : Facebook,Audience Network,Messenger
Developer : TopoGuru Team
Publisher : Instagram,Facebook,Cerita Anak: Lutung Kasarung dan Putri Purbasari,Iberplayas,מצב החוף - תחזית לחופי ישראל,ClimbingAway
Total creative ads during the time period : 129
Duration : 346
Popularity : 15,900
Check ASO Keywords of TopoGuru
2. TopoGuru’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TopoGuru in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TopoGuru in the recent period. As of 2021-05-27, among the TopoGuru‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, TopoGuru's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 33.33%,
Messenger's proportion is 31.7%,
Instagram's proportion is 1.64%,
's proportion is .
In the date of 2021-05-27, TopoGuru‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of TopoGuru
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TopoGuru. We can see some advertising trends.
Top 1 Ad Creative of TopoGuru
Ad Details ：
Headline ：Die Ultimative Kletter- und Boulder-App
Text ：Mehr als eine Kletter-App. Hochwertige Kletterführer, Statistiken, Aufstieg-Tagebuch, GPS Navigation und noch viel mehr.
Top 2 Ad Creative of TopoGuru
Ad Details ：
Headline ：The Ultimate Rock Climbing & Bouldering App
Text ：More than a climbing app. High quality climbing guides, stats, diary, GPS navigation and many more.
Top 3 Ad Creative of TopoGuru
Ad Details ：
Headline ：Die Ultimative Kletter- und Boulder-App
Text ：Mehr als eine Kletter-App. Hochwertige Kletterführer, Statistiken, Aufstieg-Tagebuch, GPS Navigation und noch viel mehr.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 147 | 60 | 60 |
| Popularity | 973 | 434 | 428 |
| Dimensions | 1000 x 1000 | 1000 x 1000 | 1000 x 1000 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Greece,Jersey,Czech,Faroe Islands,Portugal,Russia,Liechtenstein,France,Denmark,Bosnia Hercegovina,Lithuania,Belgium,Croatia,Ireland,Vatican City State,Belarus,Netherlands,Macedonia,Kosovo | Greece,Jersey,Czech,Faroe Islands,Portugal,Russia,Liechtenstein,France,Denmark,Bosnia Hercegovina,Lithuania,Belgium,Croatia,Ireland,Vatican City State,Belarus,Netherlands,Macedonia,Kosovo | France,Kosovo,Sweden,Moldavia,Ireland,Russia,Belgium,Germany,Netherlands,Portugal,Bosnia Hercegovina,Faroe Islands,Serbia and Montenegro,Vatican City State,Jersey,Norway,Romania,Poland,Croatia |
| Language | German | English | German |
Through the above analysis, we can see that the most effective channel for TopoGuru in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free TopoGuru's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TopoGuru, you can click the app name below to view related reports, or you can find more info in ASOTools.