MULA-Ride Hailing App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MULA-Ride Hailing App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MULA-Ride Hailing App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MULA-Ride Hailing App
App Name : MULA-Ride Hailing App
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Mula Car International Sdn.Bhd.
Publisher : Instagram,Fotor - Photo Editor&Collage,GulogGratis,TopBuzz: Notícias,Vídeos, GIFs,Facebook,开箱模拟器 for 皇室战争,MakeupPlus - Virtual Makeup
Total creative ads during the time period : 198
Duration : 920
Popularity : 21,032
Check ASO Keywords of MULA-Ride Hailing App
2. MULA-Ride Hailing App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MULA-Ride Hailing App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MULA-Ride Hailing App in the recent period. As of 2021-05-27, among the MULA-Ride Hailing App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, MULA-Ride Hailing App's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-27, MULA-Ride Hailing App‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of MULA-Ride Hailing App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MULA-Ride Hailing App. We can see some advertising trends.
Top 1 Ad Creative of MULA-Ride Hailing App
Ad Details ：
Headline ：Book A MULA Car To KLIA Now!
Text ：MULA is a powerful and convenient ridesharing app which provides easy, cost-effective, and reliable ways for passengers to get around. You may book a ride with MULA using our user friendly app for all your travel needs in Penang and Klang Valley, and soon coming to Johor. Mula offers transport vi...
Top 2 Ad Creative of MULA-Ride Hailing App
Ad Details ：
Headline ：Book A MULA Car To KLIA Now!
Text ：
Top 3 Ad Creative of MULA-Ride Hailing App
Ad Details ：
Headline ：Penghantaran Bersama MULA!
Text ：Sertai kami sebagai MULA Crew dan menjana pendapatan sehingga RM3k sebulan dengan penghantaran.
#MULACar #MULAEats #MULAParcel
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 235 | 215 | 189 |
| Popularity | 998 | 997 | 995 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Video | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Malaysia | Malaysia | Malaysia |
| Language | English | English | Indonesian |
Through the above analysis, we can see that the most effective channel for MULA-Ride Hailing App in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free MULA-Ride Hailing App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MULA-Ride Hailing App, you can click the app name below to view related reports, or you can find more info in ASOTools.