iBCU Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the iBCU's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps iBCU.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of iBCU
App Name : iBCU
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Birmingham City University
Publisher : Instagram,Facebook,Alarm Clock,Spelling Helper
Total creative ads during the time period : 1,456
Duration : 986
Popularity : 141,768
Check ASO Keywords of iBCU
2. iBCU’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser iBCU in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of iBCU in the recent period. As of 2021-03-16, among the iBCU‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 3.36%, Playable Ads category's proportion is 0.0%, Image category's proportion is 96.64%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, iBCU's the proportion of networks impressions are placed like this:
Instagram's proportion is 28.7%,
Facebook's proportion is 27.47%,
Messenger's proportion is 21.94%,
Audience Network's proportion is 21.89%,
's proportion is .
In the date of 2021-03-16, iBCU‘s network with the most ads is Instagram and its proportion is 30.67%.
3. Top 3 Ad Creative Analysis of iBCU
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of iBCU. We can see some advertising trends.
Top 1 Ad Creative of iBCU
Ad Details ：
Headline ：Postgraduate Courses
Text ：
Top 2 Ad Creative of iBCU
Ad Details ：
Headline ：Open Day: Sat 21 March
Text ：Register in 2 minutes
Top 3 Ad Creative of iBCU
Ad Details ：
Headline ：Computing Degrees
Text ：Find your course
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 275 | 295 | 295 |
| Popularity | 969 | 933 | 932 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 2048 x 2048 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 3 | 3 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | French | English | English |
Through the above analysis, we can see that the most effective channel for iBCU in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free iBCU's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to iBCU, you can click the app name below to view related reports, or you can find more info in ASOTools.