Senheng Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Senheng’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Senheng.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Senheng
App Name : Senheng
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : SENHENG ELECTRIC (KL) SDN. BHD.
Publisher : Korean Food Recipes - 10k Recipes,BeautyPlus - Easy Photo Editor Selfie Camera,Video Editor with Music Star,Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,MySQL QueryDB Client,YouCam Nails - Manicure Salon for Custom Nail Art,打工趣 - 最棒的兼職工作資訊平台
Total creative ads during the time period : 4,416
Duration : 937
Popularity : 242,813
2. Senheng’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Senheng in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Senheng in the recent period. As of 2020-09-07, among the Senheng‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 46.15%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 26.92%, Carousel category’s proportion is 26.92%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Senheng’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 56.74%,
Audience Network’s proportion is 15.73%,
Instagram’s proportion is 15.73%,
Messenger’s proportion is 11.8%,
’s proportion is .
In the date of 2020-09-07, Senheng‘s network with the most ads is Facebook and its proportion is 46.15%.
3. Top 3 Ad Creative Analysis of Senheng
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Senheng. We can see some advertising trends.
Top 1 Ad Creative of Senheng
Ad Details ：
Headline ：New Year Seasonal Wonders
Text ：Promo ends on 29 Feb 2020
Top 2 Ad Creative of Senheng
Ad Details ：
Headline ：realme
Text ：The wait is over! NOW YOU CAN GET realme X3 SuperZoom, realme 6 Pro and other realme smartphones model with EXCLUSIVE GIFT at SENHENG Malaysia Online Store and your nearest Senheng Branch. FREE Extra 1-YEAR WARRANTY and 0% Easy Payment Plan up to 24months. T&Cs apply. Do check out the special deals for realme X3 SuperZoom and realme 6 Pro only on 27 June 10pm to 28 June 10am. Add to Cart Now https://bit.ly/31f8kDq #realmeXsenheng #realmeMalaysia
Top 3 Ad Creative of Senheng
Ad Details ：
Headline ：save up to 10%
Text ：Student Special Promo
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 69 | 13 | 48 |
| Popularity | 445 | 285 | 253 |
| Dimensions | 400 x 224 | 720 x 720 | 600 x 314 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 1 | 2 | 1 |
| Countries | Malaysia | Malaysia | United States |
| Language | English | English | NA |
Through the above analysis, we can see that the most effective channel for Senheng in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Senheng’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Senheng, you can click the app name below to view related reports.