Ice Cream Inc. Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Ice Cream Inc.'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Ice Cream Inc..
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Ice Cream Inc.
App Name : Ice Cream Inc.
Logo：
OS : iOS
Network : Google Ads(Admob),Audience Network,Facebook
Developer : TapNation
Publisher : Instagram,Facebook,公主美甲艺术沙龙 ：美甲游戏的女孩 ！把你的指甲护理,地铁犯罪救援任务 - 卧底,GulogGratis,Montage Video Musique,迷宮追逐
Total creative ads during the time period : 655
Duration : 447
Popularity : 199,926
Check ASO Keywords of Ice Cream Inc.
2. Ice Cream Inc.’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Ice Cream Inc. in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Ice Cream Inc. in the recent period. As of 2021-03-15, among the Ice Cream Inc.‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 90.91%, Playable Ads category's proportion is 0.0%, Image category's proportion is 9.09%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Ice Cream Inc.'s the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 87.04%,
Mobvista's proportion is 12.96%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Ice Cream Inc.‘s network with the most ads is Google Ads(Admob) and its proportion is 90.91%.
3. Top 3 Ad Creative Analysis of Ice Cream Inc.
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Ice Cream Inc.. We can see some advertising trends.
Top 1 Ad Creative of Ice Cream Inc.
Ad Details ：
Headline ：Ice Cream Inc.
Text ：It is so satisfying
Top 2 Ad Creative of Ice Cream Inc.
Ad Details ：
Headline ：Ice Cream Inc.
Text ：How to become an artist
Top 3 Ad Creative of Ice Cream Inc.
Ad Details ：
Headline ：Ice Cream Inc.
Text ：It is so satisfying
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 217 | 341 | 81 |
| Popularity | 998 | 998 | 604 |
| Dimensions | 576 x 720 | 288 x 512 | 576 x 720 |
| Creative Type | Video | Image | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 1 | 7 | 1 |
| Countries | Canada,United Kingdom,Australia,United States | United Kingdom,United States,Australia,Canada | United Kingdom,Australia,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Ice Cream Inc. in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Ice Cream Inc.'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Ice Cream Inc., you can click the app name below to view related reports, or you can find more info in ASOTools.