爱上消消消 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 爱上消消消's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 爱上消消消.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 爱上消消消
App Name : 爱上消消消
Logo：
OS : Android
Network : 头条穿山甲,快手,腾讯社交广告（广点通）
Developer : 南京魔度互娱信息技术有限公司
Publisher : 成语消消消,爱计步,疯狂玩消星星,火山直播,熊猫四川麻将,Bubble Shooter,成语消消消,守护球球
Total creative ads during the time period : 10,000
Duration : 411
Popularity : 998,975
Check ASO Keywords of 爱上消消消
2. 爱上消消消’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 爱上消消消 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 爱上消消消 in the recent period. As of 2021-03-11, among the 爱上消消消‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 爱上消消消's the proportion of networks impressions are placed like this:
今日头条's proportion is 61.23%,
快手's proportion is 36.42%,
头条穿山甲's proportion is 2.35%,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 爱上消消消‘s network with the most ads is 今日头条 and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of 爱上消消消
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 爱上消消消. We can see some advertising trends.
Top 1 Ad Creative of 爱上消消消
Ad Details ：
Headline ：这游戏金币送太多了吧！
Text ：消除一时爽，一直消除一直爽！还有金币海量送不停！
Top 2 Ad Creative of 爱上消消消
Ad Details ：
Headline ：这游戏金币送太多了吧！
Text ：消除一时爽，一直消除一直爽！还有金币海量送不停！
Top 3 Ad Creative of 爱上消消消
Ad Details ：
Headline ：还在苦兮兮的打字抓龙赚可怜的钱,0.3元就提现不香嘛?
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 172 | 172 | 281 |
| Popularity | 988 | 988 | 968 |
| Dimensions | 750 x 1332 | 750 x 1332 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | 腾讯社交广告（广点通） | 快手 | |
| Related Ads | 1 | 1 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 爱上消消消 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Video.
In conclusion: The above is a free 爱上消消消's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 爱上消消消, you can click the app name below to view related reports, or you can find more info in ASOTools.