Idle Light City Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Idle Light City's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Idle Light City.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Idle Light City
App Name : Idle Light City
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : AppQuantum
Publisher : Instagram,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Treehouse Table,Merge Hatchimon,AirBrush: Easy Photo Editor
Total creative ads during the time period : 3,957
Duration : 419
Popularity : 565,682
Check ASO Keywords of Idle Light City
2. Idle Light City’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Idle Light City in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Idle Light City in the recent period. As of 2021-03-15, among the Idle Light City‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 83.26%, Playable Ads category's proportion is 0.0%, Image category's proportion is 16.74%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Idle Light City's the proportion of networks impressions are placed like this:
Facebook's proportion is 51.39%,
Audience Network's proportion is 33.05%,
Messenger's proportion is 10.33%,
Instagram's proportion is 5.22%,
's proportion is .
In the date of 2021-03-15, Idle Light City‘s network with the most ads is Audience Network and its proportion is 38.46%.
3. Top 3 Ad Creative Analysis of Idle Light City
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Idle Light City. We can see some advertising trends.
Top 1 Ad Creative of Idle Light City
Ad Details ：
Headline ：Best game of 2020😎
Text ：Build 🏠 Light up💡Upgrade 💎 Expand 🌆
Top 2 Ad Creative of Idle Light City
Ad Details ：
Headline ：Light city
Text ：⚡️The best game of 2020⚡️
Top 3 Ad Creative of Idle Light City
Ad Details ：
Headline ：Idle Light City
Text ：Build 🏠 Light up💡Upgrade 💎 Expand 🌆
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 180 | 258 | 351 |
| Popularity | 995 | 994 | 993 |
| Dimensions | 340 x 426 | 400 x 400 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 7 | 3 | 3 |
| Countries | Germany,New Zealand,Australia,Norway,Canada,United States,United Kingdom | United States,Australia,Canada,Germany | United Kingdom,Canada,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Idle Light City in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Idle Light City's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Idle Light City, you can click the app name below to view related reports, or you can find more info in ASOTools.