Idle Monster TD Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Idle Monster TD's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Idle Monster TD.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Idle Monster TD
App Name : Idle Monster TD
Logo：
OS : iOS
Network : Audience Network,Messenger,Facebook
Developer : Iron Horse Games LLC
Publisher : Instagram,TopBuzz: Notícias,Vídeos, GIFs,Facebook,Freeroam City Online,犯罪故事！ 迈阿密流氓,Birdstopia - Idle Bird Clicker
Total creative ads during the time period : 147
Duration : 327
Popularity : 21,417
Check ASO Keywords of Idle Monster TD
2. Idle Monster TD’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Idle Monster TD in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Idle Monster TD in the recent period. As of 2021-03-15, among the Idle Monster TD‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 14.29%, Playable Ads category's proportion is 0.0%, Image category's proportion is 85.71%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Idle Monster TD's the proportion of networks impressions are placed like this:
UnityAds's proportion is 60.43%,
Facebook's proportion is 9.89%,
Audience Network's proportion is 9.89%,
Instagram's proportion is 9.89%,
Messenger's proportion is 9.89%.
In the date of 2021-03-15, Idle Monster TD‘s network with the most ads is Facebook and its proportion is 21.43%.
3. Top 3 Ad Creative Analysis of Idle Monster TD
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Idle Monster TD. We can see some advertising trends.
Top 1 Ad Creative of Idle Monster TD
Ad Details ：
Headline ：Monster Tower Defense!
Text ：In Epic Monster TD - RPG Tower Defense, uncover a fantastical world of powerful elemental monsters and high-tech military robots! Command a team of monsters to defend the homeland from the invading robot armies! In this epic fantasy tower defense game, you take the role as commander of the United...
Top 2 Ad Creative of Idle Monster TD
Ad Details ：
Headline ：Monster TD!
Text ：In Epic Monster TD - RPG Tower Defense, uncover a fantastical world of powerful elemental monsters and high-tech military robots! Command a team of monsters to defend the homeland from the invading robot armies! In this epic fantasy tower defense game, you take the role as commander of the United...
Top 3 Ad Creative of Idle Monster TD
Ad Details ：
Headline ：Monster TD!
Text ：In Epic Monster TD - RPG Tower Defense, uncover a fantastical world of powerful elemental monsters and high-tech military robots! Command a team of monsters to defend the homeland from the invading robot armies! In this epic fantasy tower defense game, you take the role as commander of the United...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 299 | 292 | 292 |
| Popularity | 979 | 977 | 977 |
| Dimensions | 563 x 1000 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | Canada,Australia,United States,United Kingdom,Germany | Canada,Australia,United States,United Kingdom,Germany | Canada,United Kingdom,Australia,United States,Germany |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Idle Monster TD in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Idle Monster TD's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Idle Monster TD, you can click the app name below to view related reports, or you can find more info in ASOTools.