Poesie: The Daily Poetry App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Poesie: The Daily Poetry App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Poesie: The Daily Poetry App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Poesie: The Daily Poetry App
App Name : Poesie: The Daily Poetry App
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Poesie Inc
Publisher : Instagram,Facebook
Total creative ads during the time period : 28
Duration : 278
Popularity : 17,974
Check ASO Keywords of Poesie: The Daily Poetry App
2. Poesie: The Daily Poetry App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Poesie: The Daily Poetry App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Poesie: The Daily Poetry App in the recent period. As of 2021-03-15, among the Poesie: The Daily Poetry App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Poesie: The Daily Poetry App's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.01%,
Messenger's proportion is 25.01%,
Audience Network's proportion is 25.0%,
Facebook's proportion is 24.98%,
's proportion is .
In the date of 2021-03-15, Poesie: The Daily Poetry App‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Poesie: The Daily Poetry App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Poesie: The Daily Poetry App. We can see some advertising trends.
Top 1 Ad Creative of Poesie: The Daily Poetry App
Ad Details ：
Headline ：
Text ：Poesie is an app for poetry lovers!
✒️ New poets, programs, and themes featured every week.
✒️ Save, highlight, comment, and share your favorite poems.
✒️ Commentary, audio, and artwork paired with each poem.
✒️ Support contemporary poetry with your subscription!
Download our app and sign up for a free trial to see if Poesie is right for you.
Learn more on the iOS App Store: https://itunes.apple.com/app/id1332841582.
Top 2 Ad Creative of Poesie: The Daily Poetry App
Ad Details ：
Headline ：
Text ：Poesie is an app for poetry lovers!
✒️ New poets, programs, and themes featured every week.
✒️ Save, highlight, comment, and share your favorite poems.
✒️ Commentary, audio, and artwork paired with each poem.
✒️ Support contemporary poetry with your subscription!
Download our app and sign up for a free trial to see if Poesie is right for you.
Learn more on the iOS App Store: https://itunes.apple.com/app/id1332841582.
Top 3 Ad Creative of Poesie: The Daily Poetry App
Ad Details ：
Headline ：
Text ：Poesie is an app for poetry lovers!
✒️ New poets, programs, and themes featured every week.
✒️ Save, highlight, comment, and share your favorite poems.
✒️ Commentary, audio, and artwork paired with each poem.
✒️ Support contemporary poetry with your subscription!
Download our app and sign up for a free trial to see if Poesie is right for you.
Learn more on the iOS App Store: https://itunes.apple.com/app/id1332841582.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 180 | 147 | 144 |
| Popularity | 992 | 967 | 963 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,United States,Canada,Australia | United States,Canada,Australia,United Kingdom | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Poesie: The Daily Poetry App in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Poesie: The Daily Poetry App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Poesie: The Daily Poetry App, you can click the app name below to view related reports, or you can find more info in ASOTools.