Idle Playground Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Idle Playground's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Idle Playground.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Idle Playground
App Name : Idle Playground
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : 震 刘
Publisher : Instagram,Happy Wheels,Email App – Mail.ru,Guess The Game - quiz,泡泡龙大作战—全民天天开心玩消除小游戏,Prison Escape Criminal Squad,五子连珠. - 史上最经典的欢乐五子棋游戏,Coin Dozer
Total creative ads during the time period : 379
Duration : 107
Popularity : 32,197
Check ASO Keywords of Idle Playground
2. Idle Playground’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Idle Playground in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Idle Playground in the recent period. As of 2020-08-24, among the Idle Playground‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-24, Idle Playground's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-08-24, Idle Playground‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Idle Playground
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Idle Playground. We can see some advertising trends.
Top 1 Ad Creative of Idle Playground
Ad Details ：
Headline ：Idle Playground
Text ：Do you still remember the feeling of doing sports on the Playground? Start to play Idle Playground and build a sports empire. Features: -Free to play -Very easy and funny idle games -More levels and various kinds of sports Start build your sports team and earn bonus.
Top 2 Ad Creative of Idle Playground
Ad Details ：
Headline ：Change your life today 😎🍀
Text ：Do you still remember the feeling of doing sports on the Playground? Start to play Idle Playground and build a sports empire. Features: -Free to play -Very easy and funny idle games -More levels and various kinds of sports Start build your sports team and earn bonus.
Top 3 Ad Creative of Idle Playground
Ad Details ：
Headline ：Change your life today 😎🍀
Text ：Do you still remember the feeling of doing sports on the Playground? Start to play Idle Playground and build a sports empire. Features: -Free to play -Very easy and funny idle games -More levels and various kinds of sports Start build your sports team and earn bonus.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 7 | 3 | 3 |
| Popularity | 63 | 55 | 55 |
| Dimensions | 392 x 696 | 2048 x 2048 | 2048 x 2048 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States,United Kingdom | United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Idle Playground in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Idle Playground's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Idle Playground, you can click the app name below to view related reports, or you can find more info in ASOTools.