Idle Zombies Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Idle Zombies's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Idle Zombies.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Idle Zombies
App Name : Idle Zombies
Logo：
OS : Android
Network : UnityAds,AppLovin,IronSource
Developer : Lion Studios
Publisher : Heavy Sand Excavator Simulator,Kids Train Racing,Fire lock screen - Zipper,Counter Terrorist Fire Shoot,Video Poker High Limit,Cat Dance Simulator,Super Robot Squad Flying Hero,Modern City Tousrist Bus 3D,Jolly Days Farm－Time Management Games & Farm games
Total creative ads during the time period : 38
Duration : 722
Popularity : 3,253
Check ASO Keywords of Idle Zombies
2. Idle Zombies’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Idle Zombies in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Idle Zombies in the recent period. As of 2021-05-28, among the Idle Zombies‘s ad creative, the Html category's proportion is 50.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Idle Zombies's the proportion of networks impressions are placed like this:
AppLovin's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, Idle Zombies‘s network with the most ads is AppLovin and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Idle Zombies
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Idle Zombies. We can see some advertising trends.
Top 1 Ad Creative of Idle Zombies
Ad Details ：
Headline ：Idle Zombies
Text ：Install and open
Top 2 Ad Creative of Idle Zombies
Ad Details ：
Headline ：Defend your city
Text ：The zombies are coming
Top 3 Ad Creative of Idle Zombies
Ad Details ：
Headline ：Idle Zombies
Text ：Fight against the zombie army!!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 54 | 11 | 6 |
| Popularity | 315 | 61 | 57 |
| Dimensions | 360 x 640 | 406 x 720 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | IronSource | Google Ads(Admob) | Mobvista |
| Related Ads | 1 | 3 | 2 |
| Countries | Australia,United States,United Kingdom,Canada | Malaysia,United States,Canada,United Kingdom,Australia | Australia,United States,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Idle Zombies in recent advertising is IronSource, and the main creative type is Video.
In conclusion: The above is a free Idle Zombies's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Idle Zombies, you can click the app name below to view related reports, or you can find more info in ASOTools.