iFood - Delivery de Comida Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the iFood - Delivery de Comida’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps iFood - Delivery de Comida.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of iFood - Delivery de Comida

App Name : iFood - Delivery de Comida

Logo

iFood - Delivery de Comida-SocialPeta

OS : iOS

Network : Google Ads(Admob),Audience Network,Facebook

Developer : iFood

Publisher : Hisnul Muslim,Koran auf Deutsch,SoundTube Free Music Player,快阅小说 - 免费 全本 网络 小说,NYC Next Bus,英语阅读-每日双语新闻,IG Capture - Repost Photos & Vid With no WaterMark,爱心便当 - 爱就在你我身边 爱心美食速成食谱,Buraco Justificado Mano a Mano

Total creative ads during the time period : 41,103

Duration : 2,232

Popularity : 435,200

2. iFood - Delivery de Comida’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser iFood - Delivery de Comida in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of iFood - Delivery de Comida in the recent period. As of 2020-09-07, among the iFood - Delivery de Comida‘s ad creative, the Html category’s proportion is 18.75%, Video category’s proportion is 75.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 6.25%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, iFood - Delivery de Comida’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 89.54%,

Facebook’s proportion is 10.46%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, iFood - Delivery de Comida‘s network with the most ads is Google Ads(Admob) and its proportion is 87.5%.

3. Top 3 Ad Creative Analysis of iFood - Delivery de Comida

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of iFood - Delivery de Comida. We can see some advertising trends.

Top 1 Ad Creative of iFood - Delivery de Comida

Ad Details :

Headline :iFood - Delivery de Comida

Text :Yakisoba bom é yakisoba agora! Deu fome de comida chinesa? Só pedir que iFood entrega. https://t.co/fwBZQUjoFi

Top 2 Ad Creative of iFood - Delivery de Comida

Ad Details :

Headline :Chat in WhatsApp

Text :‎O iFood é perfeito pra você pedir comida quando quiser, de onde estiver. Ficou com vontade daquele prato do seu restaurante favorito? Pede um iFood. Milhões de pessoas em todo Brasil já estão pedindo! PRA QUALQUER FOME Pizza, hambúrguer, marmita, comida japonesa, árabe, italiana, vegetaria...

Top 3 Ad Creative of iFood - Delivery de Comida

Ad Details :

Headline :iFood - Delivery de Comida

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 414 278 360
Popularity 999 999 999
Dimensions 599 x 337 1200 x 630 1200 x 675
Creative Type Video Image Video
Network Twitter Facebook Twitter
Related Ads 1 1 1
Countries Portugal,Angola,Brazil Brazil,Serbia and Montenegro Angola,Portugal,Brazil
Language Portuguese Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for iFood - Delivery de Comida in recent advertising is Twitter, and the main creative type is Video.

In conclusion: The above is a free iFood - Delivery de Comida’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to iFood - Delivery de Comida, you can click the app name below to view related reports.