iFood: Delivery de comida Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the iFood: Delivery de comida's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps iFood: Delivery de comida.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of iFood: Delivery de comida
App Name : iFood: Delivery de comida
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : iFood
Publisher : Hisnul Muslim,Koran auf Deutsch,SoundTube Free Music Player,快阅小说 - 免费 全本 网络 小说,NYC Next Bus,英语阅读-每日双语新闻,IG Capture - Repost Photos & Vid With no WaterMark,Buraco Justificado Mano a Mano,爱心便当 - 爱就在你我身边 爱心美食速成食谱
Total creative ads during the time period : 10,000
Duration : 2,420
Popularity : 644,531
Check ASO Keywords of iFood: Delivery de comida
2. iFood: Delivery de comida’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser iFood: Delivery de comida in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of iFood: Delivery de comida in the recent period. As of 2021-03-13, among the iFood: Delivery de comida‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 36.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 64.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, iFood: Delivery de comida's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.61%,
Audience Network's proportion is 24.46%,
Instagram's proportion is 24.46%,
Messenger's proportion is 24.46%,
's proportion is .
In the date of 2021-03-13, iFood: Delivery de comida‘s network with the most ads is Facebook and its proportion is 28.0%.
3. Top 3 Ad Creative Analysis of iFood: Delivery de comida
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of iFood: Delivery de comida. We can see some advertising trends.
Top 1 Ad Creative of iFood: Delivery de comida
Ad Details ：
Headline ：Poke Jack Sushi Hawaiano na Praia Brava
Text ：Rua: Conselheiro Júlio Kumm, 200 (Esquina com Av. Delfim de Pádua Peixoto) - Praia Brava - Itajaí SC
Top 2 Ad Creative of iFood: Delivery de comida
Ad Details ：
Headline ：iFood - Delivery de Comida
Text ：Pra quem se derrete todo só de pensar em pizza, oito pedacinhos do céu em um só vídeo. https://t.co/0ps8TjDV0J
Top 3 Ad Creative of iFood: Delivery de comida
Ad Details ：
Headline ：iFood - Delivery de Comida
Text ：Hey, hoje eu estou facinho. É só pedir que eu #mandoFoods 😂. Pra qualquer fome, #iFood https://t.co/y7g5QNmGUD
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 490 | 414 | 414 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 790 x 960 | 599 x 337 | |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil,Angola,Portugal | Portugal,Angola,Brazil | Portugal,Angola,Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for iFood: Delivery de comida in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free iFood: Delivery de comida's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to iFood: Delivery de comida, you can click the app name below to view related reports, or you can find more info in ASOTools.