IKEA Catalog Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the IKEA Catalog's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IKEA Catalog.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of IKEA Catalog
App Name : IKEA Catalog
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Twitter
Developer : Inter IKEA Systems B.V.
Publisher : Resep Kue Lengkap,Myanmar Calendar 2018,طرق عمل البسبوسة بأنواعها,Urdu Kids Poems -Offline Videos,Free Recipes and Cooking,All Bread Recipes Offline,Baby Care Tips- New Born Baby Care,Kalender Indonesia 2020 - 2021,เมนูมาม่า
Total creative ads during the time period : 65
Duration : 1,809
Popularity : 2,623
Check ASO Keywords of IKEA Catalog
2. IKEA Catalog’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser IKEA Catalog in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of IKEA Catalog in the recent period. As of 2019-08-01, among the IKEA Catalog‘s ad creative, the Html category's proportion is 100.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2019-08-01, IKEA Catalog's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2019-08-01, IKEA Catalog‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of IKEA Catalog
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IKEA Catalog. We can see some advertising trends.
Top 1 Ad Creative of IKEA Catalog
Ad Details ：
Headline ：Sprawdź szczegóły oferty
Text ：Odwiedź IKEA Targówek i odbierz rabat!
Top 2 Ad Creative of IKEA Catalog
Ad Details ：
Headline ：IKEA
Text ：［5/16 IKEA入厝新店 歡迎來坐］ 你好，我們是IKEA，這是我們在台北的第三個家，有空來玩吧！開車嗎？我家有超大停車場，就在交流道旁。沒開車？捷運小碧潭站就是我家玄關，隨時歡迎你來晃晃！ 我們家有超過8,500項家具家飾，有好多客廳、廚房、跟臥房。IKEA新店店，讓你對家的想像，都能在這裡被實現～快加入IKEA 宜家家居 新店店粉絲團關注最新優惠！ #IKEA新店入厝新店 #5月16日邀你一起把新店當家 #來自新店好厝邊的邀請 #千金難買好厝邊 #真的好才敢自賣自誇
Top 3 Ad Creative of IKEA Catalog
Ad Details ：
Headline ：
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 1 | 0 |
| Popularity | 0 | 0 | |
| Dimensions | 600 x 600 | 640 x 640 | |
| Creative Type | Image | Video | |
| Network | |||
| Related Ads | 1 | 1 | 0 |
| Countries | United States | Taiwan,Macau,Hong Kong | |
| Language | Polish | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for IKEA Catalog in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free IKEA Catalog's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to IKEA Catalog, you can click the app name below to view related reports, or you can find more info in ASOTools.