IKEA Inspire Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the IKEA Inspire's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IKEA Inspire.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of IKEA Inspire
App Name : IKEA Inspire
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Bitbox
Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art,Text Free: WiFi Calling App ,Bible Study - Study The Bible By Topic,Light Bible: Daily Verses, Prayer, Audio Bible
Total creative ads during the time period : 506
Duration : 734
Popularity : 30,182
Check ASO Keywords of IKEA Inspire
2. IKEA Inspire’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser IKEA Inspire in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of IKEA Inspire in the recent period. As of 2021-05-23, among the IKEA Inspire‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, IKEA Inspire's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-23, IKEA Inspire‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of IKEA Inspire
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IKEA Inspire. We can see some advertising trends.
Top 1 Ad Creative of IKEA Inspire
Ad Details ：
Headline ：
Text ：Prepárate para la carrera de tu vida junto a IKEA y su primera Tienda completa en Puerto Rico.
Te queremos por muuucho tiempo para crear un mejor día a día para la mayoría de los puertorriqueños.
Para ser parte de IKEA, solo tienes que ser tú.
Mira todos los puestos que se adaptan a ti en la web↗️
#IKEAPuertoRico #TiendaIKEA #Trabajaconnosotros✨
Top 2 Ad Creative of IKEA Inspire
Ad Details ：
Headline ：REBAJAS de IKEA
Text ：En IKEA sabemos que con nuevos comienzos… ¡vienen los cambios! 💫 Por eso, amuebla y decora tu hogar con las ¡REBAJAS que tu bolsillo esperaba!
*Válidas del 05 de enero al 28 de febrero 2021🗓
*¡Encuéntralas tooooooodas en la web!👆
#IKEADominicana #REBAJAS
Top 3 Ad Creative of IKEA Inspire
Ad Details ：
Headline ：REBAJAS de IKEA
Text ：En IKEA sabemos que con nuevos comienzos… ¡vienen los cambios! 💫 Por eso, amuebla y decora tu hogar con las ¡REBAJAS que tu bolsillo esperaba!
*Válidas del 05 de enero al 28 de febrero 2021🗓
*¡Encuéntralas tooooooodas en la web!👆
#IKEADominicana #REBAJAS
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 33 | 44 | 44 |
| Popularity | 159 | 154 | 153 |
| Dimensions | 426 x 240 | 600 x 600 | 600 x 600 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 2 | 2 |
| Countries | Mexico,Chile,Panama,Cuba,Venezuela,Colombia,Argentina,Peru,Spain,Paraguay | Peru,Venezuela,Cuba,Mexico,Argentina,Colombia,Paraguay,Chile,Spain,Panama | Spain,Paraguay,Mexico,Cuba,Chile,Argentina,Panama,Venezuela,Peru,Colombia |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for IKEA Inspire in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free IKEA Inspire's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to IKEA Inspire, you can click the app name below to view related reports, or you can find more info in ASOTools.