IKO Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the IKO's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IKO.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of IKO
App Name : IKO
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Instagram
Developer : PKO BP S.A.
Publisher : Instagram,Facebook,real time currency calculator,İmsakiyeler: 2020 İmsakiye,ATH Airport,Ice Princess Mermaid: Girl Makeup & Dress Up Games
Total creative ads during the time period : 402
Duration : 678
Popularity : 31,557
Check ASO Keywords of IKO
2. IKO’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser IKO in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of IKO in the recent period. As of 2021-03-15, among the IKO‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 40.0%, Carousel category's proportion is 20.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, IKO's the proportion of networks impressions are placed like this:
Instagram's proportion is 60.3%,
Facebook's proportion is 39.7%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, IKO‘s network with the most ads is Facebook and its proportion is 80.0%.
3. Top 3 Ad Creative Analysis of IKO
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IKO. We can see some advertising trends.
Top 1 Ad Creative of IKO
Ad Details ：
Headline ：Płać telefonem w internecie
Text ：
Top 2 Ad Creative of IKO
Ad Details ：
Headline ：Płać zbliżeniowo telefonem
Text ：
Top 3 Ad Creative of IKO
Ad Details ：
Headline ：Płać zbliżeniowo telefonem
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 236 | 236 | 201 |
| Popularity | 776 | 774 | 765 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 4 | 4 | 3 |
| Countries | Poland | Poland | Poland |
| Language | Polish | Polish | Polish |
Through the above analysis, we can see that the most effective channel for IKO in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free IKO's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to IKO, you can click the app name below to view related reports, or you can find more info in ASOTools.