IMDb: Your guide to movies, TV shows, celebrities Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the IMDb: Your guide to movies, TV shows, celebrities's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IMDb: Your guide to movies, TV shows, celebrities.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of IMDb: Your guide to movies, TV shows, celebrities
App Name : IMDb: Your guide to movies, TV shows, celebrities
Logo：
OS : Android
Network : Facebook,Instagram,Google Ads(Admob)
Developer : IMDb
Publisher : Instagram,Facebook,Nigerialog,Русские народные песни беспл.
Total creative ads during the time period : 20
Duration : 2,575
Popularity : 1,720
Check ASO Keywords of IMDb: Your guide to movies, TV shows, celebrities
2. IMDb: Your guide to movies, TV shows, celebrities’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser IMDb: Your guide to movies, TV shows, celebrities in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of IMDb: Your guide to movies, TV shows, celebrities in the recent period. As of 2021-05-27, among the IMDb: Your guide to movies, TV shows, celebrities‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, IMDb: Your guide to movies, TV shows, celebrities's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, IMDb: Your guide to movies, TV shows, celebrities‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of IMDb: Your guide to movies, TV shows, celebrities
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IMDb: Your guide to movies, TV shows, celebrities. We can see some advertising trends.
Top 1 Ad Creative of IMDb: Your guide to movies, TV shows, celebrities
Ad Details ：
Headline ：
Text ：Sign into IMDb with your existing Facebook account and password.
Top 2 Ad Creative of IMDb: Your guide to movies, TV shows, celebrities
Ad Details ：
Headline ：
Text ：Sign into IMDb with your existing Facebook account and password.
Top 3 Ad Creative of IMDb: Your guide to movies, TV shows, celebrities
Ad Details ：
Headline ：IMDb: Movies & TV Shows | Try it free now.
Text ：With the IMDb App you'll never again be stuck wondering what to watch next.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 70 | 47 | 45 |
| Popularity | 321 | 151 | 144 |
| Dimensions | 240 x 426 | 240 x 426 | 426 x 240 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 3 | 4 | 2 |
| Countries | United States,United Kingdom,Australia,Canada | United States,United Kingdom,Australia,Canada | United States,Australia,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for IMDb: Your guide to movies, TV shows, celebrities in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free IMDb: Your guide to movies, TV shows, celebrities's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to IMDb: Your guide to movies, TV shows, celebrities, you can click the app name below to view related reports, or you can find more info in ASOTools.