ImmobilienScout24: Real Estate Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ImmobilienScout24: Real Estate's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ImmobilienScout24: Real Estate.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ImmobilienScout24: Real Estate
App Name : ImmobilienScout24: Real Estate
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : ImmobilienScout GmbH
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,OLX Classifieds,MakeupPlus - Virtual Makeup,Un día más culto
Total creative ads during the time period : 1,633
Duration : 800
Popularity : 173,507
Check ASO Keywords of ImmobilienScout24: Real Estate
2. ImmobilienScout24: Real Estate’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ImmobilienScout24: Real Estate in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ImmobilienScout24: Real Estate in the recent period. As of 2021-03-14, among the ImmobilienScout24: Real Estate‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 93.55%, Carousel category's proportion is 6.45%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, ImmobilienScout24: Real Estate's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.02%,
Audience Network's proportion is 49.98%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-14, ImmobilienScout24: Real Estate‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of ImmobilienScout24: Real Estate
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ImmobilienScout24: Real Estate. We can see some advertising trends.
Top 1 Ad Creative of ImmobilienScout24: Real Estate
Ad Details ：
Headline ：Jetzt investieren, später Eigennutzen!
Text ：Exklusive Eigentumswohnungen in Berlin-Friedrichshain. Zum Beispiel Altbau-Wohnung mit 4 Zimmern auf 157m² Wohnfläche direkt am Volkspark Friedrichshain. Wir bieten kompetente Beratung für langfristige Investitionen
Top 2 Ad Creative of ImmobilienScout24: Real Estate
Ad Details ：
Headline ：Ihre Empfehlung ist uns einiges Wert.
Text ：Grundstück gefunden?
Top 3 Ad Creative of ImmobilienScout24: Real Estate
Ad Details ：
Headline ：Kostenlos Umzugsfirmen vergleichen
Text ：Umzug mit Umzugsfirma 📦 🚛 – Das kann sich doch keiner leisten!
Oder doch? Umziehen mit Profis ist oft günstiger als gedacht. #stressfreiumziehen
Hier kannst du Umzugsfirmen aus deiner Region vergleichen und bis zu 40% sparen 👇
https://www.immobilienscout24.de/umzug/umzugsunternehmen/vergleichen.html
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 204 | 152 | 105 |
| Popularity | 994 | 959 | 764 |
| Dimensions | 600 x 315 | 1080 x 1080 | 425 x 282 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Liechtenstein,Germany,Austria | Germany,Austria,Liechtenstein | Switzerland |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for ImmobilienScout24: Real Estate in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free ImmobilienScout24: Real Estate's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ImmobilienScout24: Real Estate, you can click the app name below to view related reports, or you can find more info in ASOTools.