ImmoScout24 - House & Apartment Search Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ImmoScout24 - House & Apartment Search's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ImmoScout24 - House & Apartment Search.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ImmoScout24 - House & Apartment Search
App Name : ImmoScout24 - House & Apartment Search
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Immobilien Scout GmbH
Publisher : Instagram,Facebook,Call Recorder,YouCam Nails - Manicure Salon for Custom Nail Art,Korean Food Recipes - 10k Recipes,松山機場航班時刻表 - 班機即時狀態追蹤查詢
Total creative ads during the time period : 2,791
Duration : 2,519
Popularity : 262,710
Check ASO Keywords of ImmoScout24 - House & Apartment Search
2. ImmoScout24 - House & Apartment Search’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ImmoScout24 - House & Apartment Search in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ImmoScout24 - House & Apartment Search in the recent period. As of 2021-03-14, among the ImmoScout24 - House & Apartment Search‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 93.44%, Carousel category's proportion is 6.56%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, ImmoScout24 - House & Apartment Search's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.59%,
Instagram's proportion is 25.59%,
Facebook's proportion is 24.99%,
Messenger's proportion is 23.83%,
's proportion is .
In the date of 2021-03-14, ImmoScout24 - House & Apartment Search‘s network with the most ads is Audience Network and its proportion is 25.41%.
3. Top 3 Ad Creative Analysis of ImmoScout24 - House & Apartment Search
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ImmoScout24 - House & Apartment Search. We can see some advertising trends.
Top 1 Ad Creative of ImmoScout24 - House & Apartment Search
Ad Details ：
Headline ：Jetzt investieren, später Eigennutzen!
Text ：Unverbindlich informieren und beraten lassen.
Top 2 Ad Creative of ImmoScout24 - House & Apartment Search
Ad Details ：
Headline ：Jetzt kostenlose Hauskataloge anfordern
Text ：Stein, Holz, Stahl, Glas - welcher Haustyp sind Sie? Finden Sie es heraus!
Top 3 Ad Creative of ImmoScout24 - House & Apartment Search
Ad Details ：
Headline ：Ihre Empfehlung ist uns einiges Wert.
Text ：Grundstück gefunden?
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 195 | 260 | 151 |
| Popularity | 990 | 954 | 954 |
| Dimensions | 600 x 315 | 1200 x 628 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 2 | 1 |
| Countries | Liechtenstein,Germany,Austria | Germany | Germany,Austria,Liechtenstein |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for ImmoScout24 - House & Apartment Search in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free ImmoScout24 - House & Apartment Search's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ImmoScout24 - House & Apartment Search, you can click the app name below to view related reports, or you can find more info in ASOTools.