Income Insurance Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Income Insurance’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Income Insurance.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Income Insurance
App Name : Income Insurance
Logo：
OS : iOS
Network : Yahoo,Audience Network,Facebook
Developer : NTUC Enterprise Co-operative Limited
Publisher : Universal Email App,TalkU Free Calls +Free Texting +International Call,VoiceTube 看影片學英語,SHAREit - Transfer Share,Unicorn Live Wallpaper,Text on pictures - Write words text art on photo,PhotoGrid - Pic Collage Maker,Toolwiz Photos - Pro Editor,Treehouse Table
Total creative ads during the time period : 32
Duration : 784
Popularity : 1,315
2. Income Insurance’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Income Insurance in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Income Insurance in the recent period. As of 2020-09-07, among the Income Insurance‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Income Insurance’s the proportion of networks impressions are placed like this:
Yahoo’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Income Insurance‘s network with the most ads is Yahoo and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Income Insurance
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Income Insurance. We can see some advertising trends.
Top 1 Ad Creative of Income Insurance
Ad Details ：
Headline ：Ways To Reduce Financial Strain During A Pandemic
Text ：In face of the current economic downturn we look at different ways to reduce your spending so you have money for what really matters.
Top 2 Ad Creative of Income Insurance
Ad Details ：
Headline ：Recession 101: How To Manage Your Money
Text ：In face of the current economic downturn we look at different ways to reduce your spending so you have money for what really matters.
Top 3 Ad Creative of Income Insurance
Ad Details ：
Headline ：Ways To Reduce Financial Strain During A Pandemic
Text ：In face of the current economic downturn we look at different ways to reduce your spending so you have money for what really matters.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 30 | 29 | 30 |
| Popularity | 127 | 124 | 121 |
| Dimensions | 1200 x 627 | 1200 x 627 | 1200 x 627 |
| Creative Type | Image | Image | Image |
| Network | Yahoo | Yahoo | Yahoo |
| Related Ads | 5 | 5 | 5 |
| Countries | Canada,United Kingdom,United States,Australia | Canada,United Kingdom,United States,Australia | Canada,Australia,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Income Insurance in recent advertising is Yahoo, and the main creative type is Image.
In conclusion: The above is a free Income Insurance’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Income Insurance, you can click the app name below to view related reports.