Income Insurance Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Income Insurance's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Income Insurance.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Income Insurance
App Name : Income Insurance
Logo：
OS : iOS
Network : Facebook,Yahoo,Audience Network
Developer : NTUC Enterprise Co-operative Limited
Publisher : Universal Email App,TalkU Free Calls +Free Texting +International Call,VoiceTube - Learn English,SHAREit - Transfer & Share,Unicorn Live Wallpaper,Text on pictures - Write words & text art on photo,Instagram,PhotoGrid Video Collage maker,Toolwiz Photos - Pro Editor
Total creative ads during the time period : 127
Duration : 899
Popularity : 14,038
Check ASO Keywords of Income Insurance
2. Income Insurance’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Income Insurance in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Income Insurance in the recent period. As of 2020-12-31, among the Income Insurance‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-31, Income Insurance's the proportion of networks impressions are placed like this:
Yahoo's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-12-31, Income Insurance‘s network with the most ads is Yahoo and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Income Insurance
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Income Insurance. We can see some advertising trends.
Top 1 Ad Creative of Income Insurance
Ad Details ：
Headline ：Complimentary $50,000^ sum assured for the 1st policy year.
Text ：Get an additional 25%^ of the sum assured with Family Protect's Dependant Booster Benefit should the unfortunate happens.
Top 2 Ad Creative of Income Insurance
Ad Details ：
Headline ：Protect Your Family's Future With These Tips
Text ：Learn how to choose the right insurance plan that offers adequate protection for the ones that matter most to you.
Top 3 Ad Creative of Income Insurance
Ad Details ：
Headline ：Complimentary $50,000^ sum assured for the 1st policy year.
Text ：Peace of mind from as low as $10.50^/ month with Family Protect so your family is secured if the unfortunate happens.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 87 | 98 | 86 |
| Popularity | 628 | 538 | 529 |
| Dimensions | 426 x 426 | 1200 x 627 | 426 x 426 |
| Creative Type | Video | Image | Video |
| Network | Yahoo | ||
| Related Ads | 1 | 5 | 1 |
| Countries | Singapore | United Kingdom,United States,Australia,Canada | Singapore |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Income Insurance in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Income Insurance's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Income Insurance, you can click the app name below to view related reports, or you can find more info in ASOTools.