InfoMoney Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the InfoMoney’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps InfoMoney.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of InfoMoney

App Name : InfoMoney



OS : Android

Network : Facebook,Instagram,Messenger

Developer : InfoMoney

Publisher : Avira Antivirus Security 2019-Antivirus AppLock

Total creative ads during the time period : 131

Duration : 950

Popularity : 12,566

2. InfoMoney’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser InfoMoney in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of InfoMoney in the recent period. As of 2020-09-04, among the InfoMoney‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, InfoMoney’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-04, InfoMoney‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of InfoMoney

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of InfoMoney. We can see some advertising trends.

Top 1 Ad Creative of InfoMoney

Ad Details :

Headline :"Quem lidera as pesquisas não é Lula ou Bolsonaro, mas o desencanto com o Brasil", diz vice de Amoêdo

Text :Em entrevista exclusiva para o InfoMoney, o candidato a vice-presidente de Amoêdo, professor Christian Lohbauer, se diz convicto de que a chapa pode ganhar essa eleição

Top 2 Ad Creative of InfoMoney

Ad Details :

Headline :Bolsonaro vê rejeição chegar a 61% e risco de "voto útil" contrário crescer, mostra XP/Ipespe

Text :Apesar de liderar corrida presidencial em cenários sem o ex-presidente Lula, deputado é visto como pior presidente para o Brasil por 29% dos eleitores, maior taxa entre os candidatos

Top 3 Ad Creative of InfoMoney

Ad Details :

Headline :Criador da criptomoeda BRZ é único brasileiro em lista de mais influentes da indústria blockchain

Text :Executivo ficou na 11ª posição, superando nomes como Tyler Winklevoss e Vitalik Buterin, fundador da Ethereum

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 601 618 170
Popularity 999 999 979
Dimensions 644 x 434 644 x 434 900 x 609
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Angola,Portugal,Brazil Brazil,Portugal,Angola Brazil
Language Portuguese Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for InfoMoney in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free InfoMoney’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to InfoMoney, you can click the app name below to view related reports.