InfoMoney Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the InfoMoney's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps InfoMoney.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of InfoMoney
App Name : InfoMoney
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Infostocks
Publisher : Instagram,Facebook,Avira Antivirus 2020 - Virus Cleaner & VPN
Total creative ads during the time period : 277
Duration : 1,219
Popularity : 18,369
Check ASO Keywords of InfoMoney
2. InfoMoney’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser InfoMoney in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of InfoMoney in the recent period. As of 2021-05-28, among the InfoMoney‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, InfoMoney's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, InfoMoney‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of InfoMoney
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of InfoMoney. We can see some advertising trends.
Top 1 Ad Creative of InfoMoney
Ad Details ：
Headline ：Criador da criptomoeda BRZ é único brasileiro em lista de mais influentes da indústria blockchain
Text ：Executivo ficou na 11ª posição, superando nomes como Tyler Winklevoss e Vitalik Buterin, fundador da Ethereum
Top 2 Ad Creative of InfoMoney
Ad Details ：
Headline ：Itapemirim recebe aporte de R$ 2 bilhões para criar companhia aérea
Text ：Nova companhia aérea deve receber sua primeira aeronave comercial de passageiros em 2021.
Top 3 Ad Creative of InfoMoney
Ad Details ：
Headline ：Brasileiro está aprendendo a planejar o futuro financeiro, avalia MAG
Text ：O aumento da expectativa de vida da população mundial traz um enorme desafio para as sociedades
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 170 | 1 | 1 |
| Popularity | 979 | 249 | 237 |
| Dimensions | 900 x 609 | 856 x 530 | 720 x 720 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil | Brazil,Portugal,Angola | Angola,Brazil,Portugal |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for InfoMoney in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free InfoMoney's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to InfoMoney, you can click the app name below to view related reports, or you can find more info in ASOTools.