Genshin Impact Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Genshin Impact's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Genshin Impact.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Genshin Impact
App Name : Genshin Impact
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Instagram
Developer : miHoYo Limited
Publisher : Instagram,Facebook,Death -Fatal Love with Tender Reaper-,Drift Mania Championship,Farmer Sim 2015,Dungeon x Pixel Hero
Total creative ads during the time period : 3,349
Duration : 210
Popularity : 288,297
Check ASO Keywords of Genshin Impact
2. Genshin Impact’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Genshin Impact in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Genshin Impact in the recent period. As of 2021-03-15, among the Genshin Impact‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 90.04%, Playable Ads category's proportion is 0.0%, Image category's proportion is 9.96%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Genshin Impact's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.37%,
Facebook's proportion is 25.76%,
Messenger's proportion is 22.32%,
Audience Network's proportion is 22.26%,
Zucks's proportion is 3.28%.
In the date of 2021-03-15, Genshin Impact‘s network with the most ads is Instagram and its proportion is 28.14%.
3. Top 3 Ad Creative Analysis of Genshin Impact
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Genshin Impact. We can see some advertising trends.
Top 1 Ad Creative of Genshin Impact
Ad Details ：
Headline ：Genshin Impact
Text ：Explore a vast world of adventure in this all-new open-world title from miHoYo!
Pre-Register Now! #openworld
Top 2 Ad Creative of Genshin Impact
Ad Details ：
Headline ：Genshin Impact
Text ：Explore a vast world of adventure in this all-new open-world title from miHoYo!
Pre-Register Now! #openworld
Top 3 Ad Creative of Genshin Impact
Ad Details ：
Headline ：Genshin Impact
Text ：Explore a vast world of adventure in this all-new open-world title from miHoYo!
Pre-Register Now! #openworld
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 174 | 174 | 185 |
| Popularity | 984 | 984 | 925 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Genshin Impact in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Genshin Impact's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Genshin Impact, you can click the app name below to view related reports, or you can find more info in ASOTools.