Train Station 2: Railroad Tycoon & City Simulator Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Train Station 2: Railroad Tycoon & City Simulator's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Train Station 2: Railroad Tycoon & City Simulator.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Train Station 2: Railroad Tycoon & City Simulator
App Name : Train Station 2: Railroad Tycoon & City Simulator
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Pixel Federation Games
Publisher : Instagram,Facebook,Kill Shot Bravo: Free 3D FPS Shooting Sniper Game,City Island: Airport 2,Airport Guy Airport Manager,City Island: Airport ™ - City Management Tycoon
Total creative ads during the time period : 3,563
Duration : 756
Popularity : 422,139
Check ASO Keywords of Train Station 2: Railroad Tycoon & City Simulator
2. Train Station 2: Railroad Tycoon & City Simulator’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Train Station 2: Railroad Tycoon & City Simulator in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Train Station 2: Railroad Tycoon & City Simulator in the recent period. As of 2021-03-16, among the Train Station 2: Railroad Tycoon & City Simulator‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 37.5%, Carousel category's proportion is 12.5%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Train Station 2: Railroad Tycoon & City Simulator's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Train Station 2: Railroad Tycoon & City Simulator‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Train Station 2: Railroad Tycoon & City Simulator
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Train Station 2: Railroad Tycoon & City Simulator. We can see some advertising trends.
Top 1 Ad Creative of Train Station 2: Railroad Tycoon & City Simulator
Ad Details ：
Headline ：Your game, your rules!
Text ：
Top 2 Ad Creative of Train Station 2: Railroad Tycoon & City Simulator
Ad Details ：
Headline ：Manage your Trainstation 🚃
Text ：
Top 3 Ad Creative of Train Station 2: Railroad Tycoon & City Simulator
Ad Details ：
Headline ：Your game, your rules!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 294 | 331 | 238 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 320 x 400 | 720 x 1280 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | Ukraine,Poland,Greece,Croatia,Netherlands,Slovenia,Spain,Finland,Slovak,Romania,Canada,Ireland,Germany,France,New Zealand,Malaysia,South Africa,Singapore,Korea | Austria,Korea,Svalbard and Jan Mayen Islands,Spain,Poland,Sweden,Ireland,Oman,Slovak,Norway,Hungary,France,Kuwait,Australia,United Kingdom,Iceland,Germany,Hong Kong,Slovenia | Portugal,Korea,Mexico,Finland,Singapore,Slovak,Canada,Romania,Croatia,Indonesia,New Zealand,United Kingdom,Poland,Hungary,United States,Ukraine,Spain,France,Turkey |
| Language | French | English | French |
Through the above analysis, we can see that the most effective channel for Train Station 2: Railroad Tycoon & City Simulator in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Train Station 2: Railroad Tycoon & City Simulator's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Train Station 2: Railroad Tycoon & City Simulator, you can click the app name below to view related reports, or you can find more info in ASOTools.