Trade Republic Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Trade Republic's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Trade Republic.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Trade Republic
App Name : Trade Republic
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Trade Republic Bank GmbH
Publisher : Instagram,Facebook,缠中说禅-教你炒股票,股票买卖时机,GulogGratis,Fotor - Photo Editor&Collage
Total creative ads during the time period : 3,129
Duration : 932
Popularity : 440,609
Check ASO Keywords of Trade Republic
2. Trade Republic’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Trade Republic in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Trade Republic in the recent period. As of 2021-03-15, among the Trade Republic‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 21.31%, Playable Ads category's proportion is 0.0%, Image category's proportion is 72.13%, Carousel category's proportion is 6.56%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Trade Republic's the proportion of networks impressions are placed like this:
Audience Network's proportion is 24.37%,
Facebook's proportion is 24.08%,
Instagram's proportion is 21.65%,
Messenger's proportion is 21.62%,
Google Ads(Admob)'s proportion is 8.29%.
In the date of 2021-03-15, Trade Republic‘s network with the most ads is Google Ads(Admob) and its proportion is 21.31%.
3. Top 3 Ad Creative Analysis of Trade Republic
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Trade Republic. We can see some advertising trends.
Top 1 Ad Creative of Trade Republic
Ad Details ：
Headline ：Tap, Tap, Trade
Text ：Brokerage für eine neue Generation: Ohne Depotgebühr oder Negativzinsen. 0€ Provision.
Top 2 Ad Creative of Trade Republic
Ad Details ：
Headline ：Tap, Tap, Trade
Text ：Handel mehr als 7.500 Aktien & ETFs provisionsfrei
Top 3 Ad Creative of Trade Republic
Ad Details ：
Headline ：Dein neuer mobiler Broker
Text ：Wurde auch Echtzeit
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 197 | 194 | 316 |
| Popularity | 996 | 995 | 993 |
| Dimensions | 360 x 360 | 360 x 360 | 640 x 360 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 1 | 1 | 2 |
| Countries | Liechtenstein,Austria,Germany | Liechtenstein,Austria,Germany | Liechtenstein,Germany,Austria |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Trade Republic in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Trade Republic's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Trade Republic, you can click the app name below to view related reports, or you can find more info in ASOTools.