ING Philippines - Digital Bank Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ING Philippines - Digital Bank's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ING Philippines - Digital Bank.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ING Philippines - Digital Bank
App Name : ING Philippines - Digital Bank
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : ING Bank N.V., Manila Branch
Publisher : Instagram,AirBrush: Easy Photo Editor,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Alarm Clock,USA Weather forecast,AppMgr III (App 2 SD, Hide and Freeze apps),Treehouse Table,YouCam Perfect - Best Photo Editor & Selfie Camera,Vegan Recipes - Free Vegan Food Cookbook
Total creative ads during the time period : 269
Duration : 809
Popularity : 38,768
Check ASO Keywords of ING Philippines - Digital Bank
2. ING Philippines - Digital Bank’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ING Philippines - Digital Bank in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ING Philippines - Digital Bank in the recent period. As of 2021-03-03, among the ING Philippines - Digital Bank‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-03, ING Philippines - Digital Bank's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-03, ING Philippines - Digital Bank‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of ING Philippines - Digital Bank
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ING Philippines - Digital Bank. We can see some advertising trends.
Top 1 Ad Creative of ING Philippines - Digital Bank
Ad Details ：
Headline ：Introducing the New ING Pay.
Text ：Say goodbye to long lines to pay bills! With the new ING Pay, you can pay bills in just a few taps. Pay to 70 enrolled merchants. No enrollment needed. No Fees. Download the ING app and open an ING Pay Account today!
Top 2 Ad Creative of ING Philippines - Digital Bank
Ad Details ：
Headline ：Introducing the New ING Pay.
Text ：Say Yes to Free Instant Fund Transfer via Instapay with the New ING Pay. Transfer funds anytime, anywhere. No fees. Adjustable daily transfer limit. Download the ING app and open an ING Pay Account today!
Top 3 Ad Creative of ING Philippines - Digital Bank
Ad Details ：
Headline ：Introducing the New ING Pay.
Text ：Say goodbye to long lines to pay bills! With the new ING Pay, you can pay bills in just a few taps. Pay to 70 enrolled merchants. No enrollment needed. No Fees. Download the ING app and open an ING Pay Account today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 99 | 99 | 56 |
| Popularity | 480 | 478 | 353 |
| Dimensions | 340 x 426 | 340 x 426 | 1080 x 1080 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 2 | 2 | 1 |
| Countries | Philippines | Philippines | Philippines |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for ING Philippines - Digital Bank in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free ING Philippines - Digital Bank's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ING Philippines - Digital Bank, you can click the app name below to view related reports, or you can find more info in ASOTools.