INSEAD Knowledge Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the INSEAD Knowledge's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps INSEAD Knowledge.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of INSEAD Knowledge
App Name : INSEAD Knowledge
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : INSEAD
Publisher : Instagram,Facebook,Ameba
Total creative ads during the time period : 186
Duration : 520
Popularity : 24,176
Check ASO Keywords of INSEAD Knowledge
2. INSEAD Knowledge’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser INSEAD Knowledge in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of INSEAD Knowledge in the recent period. As of 2021-03-14, among the INSEAD Knowledge‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, INSEAD Knowledge's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-14, INSEAD Knowledge‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of INSEAD Knowledge
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of INSEAD Knowledge. We can see some advertising trends.
Top 1 Ad Creative of INSEAD Knowledge
Ad Details ：
Headline ：INSEAD
Text ：www.insead.edu/management-acceleration-programme
Top 2 Ad Creative of INSEAD Knowledge
Ad Details ：
Headline ：INSEAD EMFin | Online Event | 09 April 2020
Text ：
Top 3 Ad Creative of INSEAD Knowledge
Ad Details ：
Headline ：INSEAD MIM | Online Event | 11 June 2020
Text ：We bring together people, cultures and ideas to develop responsible leaders who transform business and society. #INSEAD60
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 107 | 197 | 140 |
| Popularity | 849 | 642 | 564 |
| Dimensions | 2120 x 351 | 1200 x 801 | 1920 x 1080 |
| Creative Type | Image | Image | Image |
| Network | YouTube | ||
| Related Ads | 1 | 3 | 2 |
| Countries | Sweden,Tunisia,Indonesia,Bahrian,Italy,Pakistan,Argentina,Greece,Vietnam,Romania,Taiwan,Israel,Macedonia,Brazil,United States,United Arab Emirates,Algeria,Russia,Singapore,Thailand | Australia | United States,United Kingdom,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for INSEAD Knowledge in recent advertising is YouTube, and the main creative type is Image.
In conclusion: The above is a free INSEAD Knowledge's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to INSEAD Knowledge, you can click the app name below to view related reports, or you can find more info in ASOTools.