Intermex Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Intermex's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Intermex.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Intermex
App Name : Intermex
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Intermex Wire Transfer
Publisher : Instagram,Facebook,Baby Hazel's Class Time - Prepare for Dinner,Drift Mania Championship Lite,巧小虎爱开车车 - 超级可爱的小老虎开车车,VR Motor Racing Mania Cardboard,画画涂色 至 耶稣 基督 的 彩页 (基督教 著色遊戲),Maps of All Countries Geo-Quiz
Total creative ads during the time period : 93
Duration : 318
Popularity : 7,955
Check ASO Keywords of Intermex
2. Intermex’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Intermex in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Intermex in the recent period. As of 2021-05-13, among the Intermex‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 52.38%, Playable Ads category's proportion is 0.0%, Image category's proportion is 14.29%, Carousel category's proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-13, Intermex's the proportion of networks impressions are placed like this:
Facebook's proportion is 48.63%,
Instagram's proportion is 47.14%,
Messenger's proportion is 3.74%,
Audience Network's proportion is 0.5%,
's proportion is .
In the date of 2021-05-13, Intermex‘s network with the most ads is Instagram and its proportion is 47.62%.
3. Top 3 Ad Creative Analysis of Intermex
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Intermex. We can see some advertising trends.
Top 1 Ad Creative of Intermex
Ad Details ：
Headline ：Baja nuestra app
Text ：Manda dinero rápido con nuestra app a una tarifa de $0 en tu primera transacción de hasta $1,000 💪😎 *Promo code: TU MANDAS
Top 2 Ad Creative of Intermex
Ad Details ：
Headline ：Baja nuestra app
Text ：Manda dinero rápido con nuestra app a una tarifa de $0 en tu primera transacción de hasta $1,000 💪😎 *Promo code: TU MANDAS"
Top 3 Ad Creative of Intermex
Ad Details ：
Headline ：Baja nuestra app
Text ：Manda dinero rápido con nuestra app a una tarifa de $0 en tu primera transacción de hasta $1,000 💪😎 *Promo code: TU MANDAS
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 14 | 14 | 14 |
| Popularity | 82 | 82 | 82 |
| Dimensions | 240 x 426 | 240 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Colombia,Mexico,Panama,Paraguay,Venezuela,Cuba,Spain,Peru,Argentina,Chile | Venezuela,Panama,Cuba,Argentina,Mexico,Paraguay,Spain,Peru,Chile,Colombia | Colombia,Panama,Argentina,Paraguay,Spain,Chile,Cuba,Mexico,Venezuela,Peru |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Intermex in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Intermex's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Intermex, you can click the app name below to view related reports, or you can find more info in ASOTools.