InterNations Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the InterNations's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps InterNations.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of InterNations
App Name : InterNations
Logo：
OS : iOS
Network : Audience Network,Google Ads(Admob),Facebook
Developer : InterNations GmbH
Publisher : Börsenapp - wallstreet online,Instagram,YouCam Nails - Manicure Salon for Custom Nail Art,Fotor - Photo Editor&Collage,HuffPost - News & Politics,7 Minute Workout,FUT 21 Draft, Squad Builder & Database - WeFUT,sameQuizy,GulogGratis
Total creative ads during the time period : 1,147
Duration : 1,287
Popularity : 121,197
Check ASO Keywords of InterNations
2. InterNations’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser InterNations in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of InterNations in the recent period. As of 2021-03-16, among the InterNations‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, InterNations's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.12%,
Audience Network's proportion is 25.12%,
Messenger's proportion is 25.12%,
Instagram's proportion is 24.64%,
's proportion is .
In the date of 2021-03-16, InterNations‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of InterNations
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of InterNations. We can see some advertising trends.
Top 1 Ad Creative of InterNations
Ad Details ：
Headline ：Join the #1 Expat Network!
Text ：Are you new in Saudi Arabia? Make the most of your time abroad!
Top 2 Ad Creative of InterNations
Ad Details ：
Headline ：Join the #1 Expat Network!
Text ：Are you an expat in Kenya? Meet new people at our events and make your expat life a great experience. Sign up for InterNations in less than 2 minutes.
Top 3 Ad Creative of InterNations
Ad Details ：
Headline ：New York Expat Event
Text ：Make the most of expat life! Meet fellow global minds at our upcoming event at Turntable Cafe & Lounge in New York. Join InterNations and come along!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 162 | 11 | 795 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 1000 x 667 | 720 x 720 | 1000 x 667 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 43 | 15 | 1 |
| Countries | Saudi Arabia | Malaysia,United Kingdom,United States,Australia,Canada | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for InterNations in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free InterNations's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to InterNations, you can click the app name below to view related reports, or you can find more info in ASOTools.