Investing.com: Stocks, Finance, Markets & News Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Investing.com: Stocks, Finance, Markets & News's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Investing.com: Stocks, Finance, Markets & News.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Investing.com: Stocks, Finance, Markets & News
App Name : Investing.com: Stocks, Finance, Markets & News
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : INVESTING.com
Publisher : Facebook,Instagram,Currency X,Word Find 2018,Auto Chess Synergy,Chinese Good Morning Afternoon & Good Night Wishes
Total creative ads during the time period : 3,150
Duration : 1,867
Popularity : 335,235
Check ASO Keywords of Investing.com: Stocks, Finance, Markets & News
2. Investing.com: Stocks, Finance, Markets & News’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Investing.com: Stocks, Finance, Markets & News in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Investing.com: Stocks, Finance, Markets & News in the recent period. As of 2021-03-15, among the Investing.com: Stocks, Finance, Markets & News‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 54.05%, Playable Ads category's proportion is 0.0%, Image category's proportion is 45.95%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Investing.com: Stocks, Finance, Markets & News's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 97.95%,
Facebook's proportion is 1.02%,
Instagram's proportion is 1.02%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Investing.com: Stocks, Finance, Markets & News‘s network with the most ads is Google Ads(Admob) and its proportion is 94.59%.
3. Top 3 Ad Creative Analysis of Investing.com: Stocks, Finance, Markets & News
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Investing.com: Stocks, Finance, Markets & News. We can see some advertising trends.
Top 1 Ad Creative of Investing.com: Stocks, Finance, Markets & News
Ad Details ：
Headline ：U.S. First Quarter GDP Growth Slows to 2.0%
Text ：Aunque el crecimiento del primer trimestre es un dato decepcionante, esperen un poco que ya viene lo bueno a partir de Julio, la bolsa NYSE va explotar con los resultados de mitad de año, solo un poco de paciencia y lo veremos.
La economía de EE. UU. Creció a un ritmo más lento de lo que se informó inicialmente en el primer trimestre, según datos publicados el jueves.
El producto interno bruto se expandió a una tasa anual de 2.0% en los primeros tres meses de 2018, en lugar del ritmo de 2.2% reportado anteriormente, dijo el Departamento de Comercio en su tercera estimación del PIB.
Eso fue una desaceleración del rápido ritmo de 2.9% del cuarto trimestre.
El gasto del consumidor se revisó a la baja al 0,9%, en comparación con las expectativas del 1,0%, lo que actúa como un lastre para el crecimiento.
Las exportaciones también se revisaron a la baja a un 3,6% desde el 4,2%, mientras que las importaciones se revisaron ligeramente más alto, a 3,2% desde 2,8% en la segunda estimación.
El aumento en el gasto del consumidor fue el más débil en casi cinco años y contribuyó, junto con un comercio más lento, a la revisión a la baja del crecimiento.
La desaceleración fue parcialmente compensada por una revisión en las ganancias corporativas a 8.7% de 5.9% en la segunda estimación.
Mientras tanto, un rastreador del PIB seguido por la Reserva Federal de Atlanta estima que los EE.UU. se expandirá a una tasa anual del 4,5% en el segundo trimestre. Los datos preliminares sobre el crecimiento del segundo trimestre vencen el 27 de julio.
El secretario del Tesoro de Estados Unidos, Steven Mnuchin, indicó el miércoles que la administración de Trump era optimista sobre las perspectivas de crecimiento económico.
"Estamos entusiasmados. Este es el aniversario de seis meses de recortes de impuestos. Esperamos un gran número de PIB para el segundo trimestre", dijo.
Top 2 Ad Creative of Investing.com: Stocks, Finance, Markets & News
Ad Details ：
Headline ：100% Free Investment Info
Text ：Install and Free Registration
Top 3 Ad Creative of Investing.com: Stocks, Finance, Markets & News
Ad Details ：
Headline ：Once unthinkable, negative Treasury yields enter the realm of possibility
Text ：The interest from our Yamhill County invested funds add substantial dollars to the budget. If not managed correctly our funds could end up COSTING us money. As your future Yamhill County Treasurer I will work closely with investment professionals to make solid decisions re our investments. It is easy to manage investments when interest rates are solid. Rest assured I have the experience and the education to do this job in the best interest of the county. I am up to the challenge of squeezing every last dollar out of the investment pool. At no point will I put any of our tax dollars at risk.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 850 | 233 | 197 |
| Popularity | 999 | 999 | 993 |
| Dimensions | 800 x 533 | 640 x 360 | 800 x 572 |
| Creative Type | Image | Video | Image |
| Network | Google Ads(Admob) | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Venezuela,Peru,Mexico,Paraguay,Spain,Panama,Chile,Colombia,Argentina,Cuba | Canada,United Kingdom,Australia,United States | United States |
| Language | Spanish | English | English |
Through the above analysis, we can see that the most effective channel for Investing.com: Stocks, Finance, Markets & News in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Investing.com: Stocks, Finance, Markets & News's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Investing.com: Stocks, Finance, Markets & News, you can click the app name below to view related reports, or you can find more info in ASOTools.