Uber - Request a ride Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Uber - Request a ride's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Uber - Request a ride.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Uber - Request a ride
App Name : Uber - Request a ride
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Uber Technologies, Inc.
Publisher : Instagram,Treehouse Table,Vegan Recipes - Free Vegan Food Cookbook,Video Collage Maker,SHAREit - Transfer & Share,Korean Food Recipes - 10k Recipes,Facebook
Total creative ads during the time period : 10,000
Duration : 2,517
Popularity : 992,969
Check ASO Keywords of Uber - Request a ride
2. Uber - Request a ride’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Uber - Request a ride in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Uber - Request a ride in the recent period. As of 2021-03-16, among the Uber - Request a ride‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Uber - Request a ride's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Uber - Request a ride‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Uber - Request a ride
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Uber - Request a ride. We can see some advertising trends.
Top 1 Ad Creative of Uber - Request a ride
Ad Details ：
Headline ：Uber Won’t Leave NYers Stranded
Text ：
Top 2 Ad Creative of Uber - Request a ride
Ad Details ：
Headline ：Use code SHOMOYMOTO | 30% off 3 MOTO rides*
Text ：১১:৩০ ঘুম থেকে wake-up, তরুণী জানালো ১২ টায় না আসলে break-up! তরুণ কি পৌঁছাবে সময় মতো?
Top 3 Ad Creative of Uber - Request a ride
Ad Details ：
Headline ：Uber Drives the Vote | Uber Newsroom US
Text ：Big thanks to Uber for providing rides to voters on Tuesday. Check out the link below for more information about how you can get a FREE, or heavily discounted, ride on Tuesday! #VoteTogether #VoteForMeInDistrict3 #StokedForStoker
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 599 | 92 | 731 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 960 x 540 | 1000 x 1000 | 1019 x 575 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Taiwan,United States,Japan | Bangladesh | United Kingdom,Canada,Australia,United States |
| Language | English | NA | English |
Through the above analysis, we can see that the most effective channel for Uber - Request a ride in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Uber - Request a ride's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Uber - Request a ride, you can click the app name below to view related reports, or you can find more info in ASOTools.