iris: Dating and Relationships Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the iris: Dating and Relationships's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps iris: Dating and Relationships.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of iris: Dating and Relationships
App Name : iris: Dating and Relationships
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Ideal Match
Publisher : Instagram,Facebook
Total creative ads during the time period : 502
Duration : 436
Popularity : 93,474
Check ASO Keywords of iris: Dating and Relationships
2. iris: Dating and Relationships’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser iris: Dating and Relationships in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of iris: Dating and Relationships in the recent period. As of 2021-02-26, among the iris: Dating and Relationships‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 80.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 20.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-26, iris: Dating and Relationships's the proportion of networks impressions are placed like this:
Instagram's proportion is 31.72%,
Facebook's proportion is 27.32%,
Audience Network's proportion is 20.48%,
Messenger's proportion is 20.48%,
's proportion is .
In the date of 2021-02-26, iris: Dating and Relationships‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of iris: Dating and Relationships
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of iris: Dating and Relationships. We can see some advertising trends.
Top 1 Ad Creative of iris: Dating and Relationships
Ad Details ：
Headline ：iris Dating App is Launching
Text ：
Top 2 Ad Creative of iris: Dating and Relationships
Ad Details ：
Headline ：iris Dating App is Launching
Text ：
Top 3 Ad Creative of iris: Dating and Relationships
Ad Details ：
Headline ：iris: Connect and Date Local Singles
Text ：Get to a Date Faster with Personalized Attractiveness Predictions Powered by AI
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 173 | 128 | 115 |
| Popularity | 989 | 907 | 867 |
| Dimensions | 400 x 224 | 400 x 224 | 1000 x 1000 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Armenia,United States | Armenia,United States | United States |
| Language | NA | NA | English |
Through the above analysis, we can see that the most effective channel for iris: Dating and Relationships in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free iris: Dating and Relationships's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to iris: Dating and Relationships, you can click the app name below to view related reports, or you can find more info in ASOTools.