iroots Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the iroots's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps iroots.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of iroots
App Name : iroots
Logo：
OS : iOS
Network : Audience Network,Messenger,Facebook
Developer : en-japan inc.
Publisher : Instagram
Total creative ads during the time period : 64
Duration : 357
Popularity : 31,594
Check ASO Keywords of iroots
2. iroots’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser iroots in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of iroots in the recent period. As of 2021-03-16, among the iroots‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, iroots's the proportion of networks impressions are placed like this:
Instagram's proportion is 45.9%,
Facebook's proportion is 43.11%,
Audience Network's proportion is 5.5%,
Messenger's proportion is 5.5%,
's proportion is .
In the date of 2021-03-16, iroots‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of iroots
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of iroots. We can see some advertising trends.
Top 1 Ad Creative of iroots
Ad Details ：
Headline ：大学新３年生向けのインターン・就活スカウトサイト
Text ：【大学３年生／大学院１年生の皆様へ】irootsアプリをインストールして、オンライン就活を始めよう。
人事との1対1面談、少人数座談会など、irootsならではのオンラインコンテンツのスカウトを受け取れます。
irootsにいち早く登録し、インターンのスカウトを受け取ろう。
まずは、アプリをダウンロード↓
Top 2 Ad Creative of iroots
Ad Details ：
Headline ：大学新３年生向けのインターン・就活スカウトサイト
Text ：【大学３年生／大学院１年生の皆様へ】irootsアプリをインストールして、オンライン就活を始めよう。
人事との1対1面談、少人数座談会など、irootsならではのオンラインコンテンツのスカウトを受け取れます。
irootsにいち早く登録し、インターンのスカウトを受け取ろう。
まずは、アプリをダウンロード↓
Top 3 Ad Creative of iroots
Ad Details ：
Headline ：大学新３年生向けのインターン・就活スカウトサイト
Text ：潜在的な特性を数値を可視化することで、自分の強みが客観的に分かります。 プロフィールと適性診断の結果を元に、厳選企業から逆スカウトも届きます。
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 196 | 196 | 194 |
| Popularity | 997 | 997 | 996 |
| Dimensions | 1039 x 1039 | 1039 x 1039 | 1039 x 1039 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for iroots in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free iroots's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to iroots, you can click the app name below to view related reports, or you can find more info in ASOTools.