iStock – Stock Photography Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the iStock – Stock Photography's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps iStock – Stock Photography.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of iStock – Stock Photography
App Name : iStock – Stock Photography
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Getty Images Inc.
Publisher : Instagram,Facebook,OLX Classifieds,GulogGratis,Korean Food Recipes - 10k Recipes,USA Weather forecast
Total creative ads during the time period : 2,813
Duration : 1,938
Popularity : 412,246
Check ASO Keywords of iStock – Stock Photography
2. iStock – Stock Photography’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser iStock – Stock Photography in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of iStock – Stock Photography in the recent period. As of 2021-03-15, among the iStock – Stock Photography‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 54.88%, Playable Ads category's proportion is 0.0%, Image category's proportion is 18.6%, Carousel category's proportion is 26.51%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, iStock – Stock Photography's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.36%,
Instagram's proportion is 47.23%,
Messenger's proportion is 1.7%,
Audience Network's proportion is 0.71%,
's proportion is .
In the date of 2021-03-15, iStock – Stock Photography‘s network with the most ads is Instagram and its proportion is 46.51%.
3. Top 3 Ad Creative Analysis of iStock – Stock Photography
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of iStock – Stock Photography. We can see some advertising trends.
Top 1 Ad Creative of iStock – Stock Photography
Ad Details ：
Headline ：Meet Milijan Marinovic
Text ：Model. Photographer. Traveler. See how our exclusive contributor Milijan Marinovic creates down-to-earth, authentic content.
Top 2 Ad Creative of iStock – Stock Photography
Ad Details ：
Headline ：Créez comme un.e pro
Text ：Suivez les conseils de deux experts sur ce qu’il faut faire et éviter pour créer des sites web pro.
Top 3 Ad Creative of iStock – Stock Photography
Ad Details ：
Headline ：Video, Sourced by Experts
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 232 | 238 | 353 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 600 x 600 | 400 x 400 |
| Creative Type | Image | Image | Video |
| Network | Messenger | ||
| Related Ads | 9 | 8 | 10 |
| Countries | Spain,France,Australia,Israel,Canada,Norway | Australia,Israel,Spain,France,Norway,Canada | Switzerland,Australia,Spain |
| Language | English | French | English |
Through the above analysis, we can see that the most effective channel for iStock – Stock Photography in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free iStock – Stock Photography's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to iStock – Stock Photography, you can click the app name below to view related reports, or you can find more info in ASOTools.