ItaliaOggi Digital Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the ItaliaOggi Digital’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ItaliaOggi Digital.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of ItaliaOggi Digital

App Name : ItaliaOggi Digital

Logo

ItaliaOggi Digital-SocialPeta

OS : iOS

Network : Facebook,Instagram

Developer : Class Editori S.P.A.

Publisher :

Total creative ads during the time period : 4

Duration : 35

Popularity : 674

2. ItaliaOggi Digital’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser ItaliaOggi Digital in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of ItaliaOggi Digital in the recent period. As of 2020-08-16, among the ItaliaOggi Digital‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-16, ItaliaOggi Digital’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 50.0%,

Instagram’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-16, ItaliaOggi Digital‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of ItaliaOggi Digital

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ItaliaOggi Digital. We can see some advertising trends.

Top 1 Ad Creative of ItaliaOggi Digital

Ad Details :

Headline :L'ipotesi del governissimo agita la maggioranza e il centrodestra. Occhi puntati su Berlusconi - ItaliaOggi.it

Text :Di Maio ha incontrato Gianni Letta. Salvini: il centrodestra è unito

Top 2 Ad Creative of ItaliaOggi Digital

Ad Details :

Headline :Nascite, nuovo minimo a quota 420.000. Calo del 4,5% nel 2019 - ItaliaOggi.it

Text :La diminuzione, in cifre assolute, è di oltre 19 neonati rispetto al 2018. Nel 2019 il numero di stranieri nati in Italia è pari a 62.944 (il 15% del...

Top 3 Ad Creative of ItaliaOggi Digital

Ad Details :

Headline :Nascite, nuovo minimo a quota 420.000. Calo del 4,5% nel 2019 - ItaliaOggi.it

Text :La diminuzione, in cifre assolute, è di oltre 19 neonati rispetto al 2018. Nel 2019 il numero di stranieri nati in Italia è pari a 62.944 (il 15% del...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 34 34 34
Popularity 169 169 168
Dimensions 1024 x 768 900 x 478 900 x 478
Creative Type Image Image Image
Network Facebook Instagram Facebook
Related Ads 1 1 1
Countries Italy Italy Italy
Language Italian Italian Italian

Through the above analysis, we can see that the most effective channel for ItaliaOggi Digital in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free ItaliaOggi Digital’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to ItaliaOggi Digital, you can click the app name below to view related reports.