SiteMercado Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SiteMercado's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SiteMercado.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SiteMercado
App Name : SiteMercado
Logo：
OS : iOS
Network : Instagram,Facebook,Audience Network
Developer : Supera Inovacoes Ltda - ME
Publisher : Instagram,Facebook
Total creative ads during the time period : 21
Duration : 352
Popularity : 6,501
Check ASO Keywords of SiteMercado
2. SiteMercado’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SiteMercado in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SiteMercado in the recent period. As of 2021-04-22, among the SiteMercado‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-22, SiteMercado's the proportion of networks impressions are placed like this:
Audience Network's proportion is 70.52%,
Facebook's proportion is 29.48%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-04-22, SiteMercado‘s network with the most ads is Audience Network and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of SiteMercado
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SiteMercado. We can see some advertising trends.
Top 1 Ad Creative of SiteMercado
Ad Details ：
Headline ：
Text ：Novidade! Conheça nossa loja virtual. O supermercado inteiro na palma da sua mão.
Top 2 Ad Creative of SiteMercado
Ad Details ：
Headline ：
Text ：Faça suas compras no conforto do seu lar, conheça nossa loja virtual!
Top 3 Ad Creative of SiteMercado
Ad Details ：
Headline ：
Text ：Novidade! Conheça nossa loja virtual. O supermercado inteiro na palma da sua mão.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 61 | 61 | 51 |
| Popularity | 364 | 363 | 276 |
| Dimensions | 600 x 600 | 340 x 426 | |
| Creative Type | Image | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil,Angola,Portugal | Angola,Portugal,Brazil | Angola,Portugal,Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for SiteMercado in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free SiteMercado's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SiteMercado, you can click the app name below to view related reports, or you can find more info in ASOTools.