Ithra Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Ithra's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Ithra.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Ithra
App Name : Ithra
Logo：
OS : Android
Network : Twitter,Instagram,Facebook
Developer : Aramco Services Company
Publisher : Instagram
Total creative ads during the time period : 185
Duration : 576
Popularity : 10,955
Check ASO Keywords of Ithra
2. Ithra’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Ithra in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Ithra in the recent period. As of 2021-05-13, among the Ithra‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-13, Ithra's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-13, Ithra‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Ithra
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Ithra. We can see some advertising trends.
Top 1 Ad Creative of Ithra
Ad Details ：
Headline ：
Text ：Through @ithra- #Aramco’s flagship citizenship initiative, we’re investing in the energy of people and serving as a beacon for knowledge, creativity and culture. https://t.co/uA6nAh9iVF #WorldMuseumDay https://t.co/Y3tIj0IYN6
Top 2 Ad Creative of Ithra
Ad Details ：
Headline ：
Text ：نستثمر في طاقة الإنسان عبر @Ithra - مبادرة #أرامكو السعودية للمواطنة، التي تُشكل نوافذ على المعرفة، الإبداع والثقافة. https://t.co/7b70c8LK3t #أرامكو #اليوم_العالمي_للمتاحف https://t.co/DHzbVa3E5Q
Top 3 Ad Creative of Ithra
Ad Details ：
Headline ：
Text ："بيكسل" العرض العالمي ثلاثي الأبعاد الذي جاب أكثر من 30 دولة حول العالم لأول مرة على مسرح #إثراء احجز مقعدك الآن https://t.co/wkfxdEUljy https://t.co/ZTY0t7nllM
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 8 | 8 | 19 |
| Popularity | 126 | 99 | 96 |
| Dimensions | 1200 x 675 | 1200 x 675 | 1200 x 675 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United Kingdom,United States,Canada | Lebanon,Saudi Arabia,Israel,Kuwait,Bahrian,Egypt,Azerbaijan,Qatar,United Arab Emirates | Lebanon,Saudi Arabia,Israel,Egypt,Kuwait,Bahrian,United Arab Emirates,Azerbaijan,Qatar |
| Language | English | Arabic | Arabic |
Through the above analysis, we can see that the most effective channel for Ithra in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free Ithra's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Ithra, you can click the app name below to view related reports, or you can find more info in ASOTools.