Move About Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Move About's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Move About.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Move About
App Name : Move About
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Move About AS
Publisher : Instagram,Facebook
Total creative ads during the time period : 121
Duration : 246
Popularity : 22,131
Check ASO Keywords of Move About
2. Move About’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Move About in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Move About in the recent period. As of 2021-03-10, among the Move About‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, Move About's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.68%,
Audience Network's proportion is 25.68%,
Instagram's proportion is 25.68%,
Messenger's proportion is 22.97%,
's proportion is .
In the date of 2021-03-10, Move About‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Move About
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Move About. We can see some advertising trends.
Top 1 Ad Creative of Move About
Ad Details ：
Headline ：Hva om vi tenker nytt om bil?
Text ：Det er deilig å eie sin egen bil, men det er også dyrt og overraskende mye arbeid.
Med Move About betaler du kun for tiden du låner bilen – book i appen og kjør enkelt billig og miljøvennlig.
Top 2 Ad Creative of Move About
Ad Details ：
Headline ：Hva om vi tenker nytt om bil?
Text ：Det er deilig å eie sin egen bil, men det er også dyrt og overraskende mye arbeid.
Med Move About betaler du kun for tiden du låner bilen – book i appen og kjør enkelt billig og miljøvennlig.
Top 3 Ad Creative of Move About
Ad Details ：
Headline ：Hva om vi tenker nytt om bil?
Text ：Det er deilig å eie sin egen bil, men det er også dyrt og overraskende mye arbeid.
Med Move About betaler du kun for tiden du låner bilen – book i appen og kjør enkelt billig og miljøvennlig.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 104 | 104 | 104 |
| Popularity | 767 | 766 | 765 |
| Dimensions | 600 x 400 | 600 x 400 | 600 x 400 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Norway | Norway | Norway |
| Language | Norwegian | Norwegian | Norwegian |
Through the above analysis, we can see that the most effective channel for Move About in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Move About's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Move About, you can click the app name below to view related reports, or you can find more info in ASOTools.