Howmore Living Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Howmore Living's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Howmore Living.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Howmore Living
App Name : Howmore Living
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : L'ASENSION INTERNATIONAL INC.
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,Thesaurus Of American English
Total creative ads during the time period : 254
Duration : 587
Popularity : 25,671
Check ASO Keywords of Howmore Living
2. Howmore Living’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Howmore Living in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Howmore Living in the recent period. As of 2021-03-15, among the Howmore Living‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Howmore Living's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.75%,
Facebook's proportion is 25.37%,
Audience Network's proportion is 24.44%,
Instagram's proportion is 24.44%,
's proportion is .
In the date of 2021-03-15, Howmore Living‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Howmore Living
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Howmore Living. We can see some advertising trends.
Top 1 Ad Creative of Howmore Living
Ad Details ：
Headline ：這款蠟筆真的很難斷😂
Text ：特殊造型不易斷裂，通過安全無毒認證，最適合孩子學畫畫！
Top 2 Ad Creative of Howmore Living
Ad Details ：
Headline ：安全無毒誤食無害 #蔬菜蠟筆🖍
Text ：日本家長大推的嬰幼兒安全文具
Top 3 Ad Creative of Howmore Living
Ad Details ：
Headline ：安全無毒誤食無害 #蔬菜蠟筆🖍
Text ：日本家長大推的嬰幼兒安全文具
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 200 | 213 | 213 |
| Popularity | 992 | 880 | 865 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 2 | 2 |
| Countries | Taiwan | Taiwan | Taiwan |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for Howmore Living in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Howmore Living's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Howmore Living, you can click the app name below to view related reports, or you can find more info in ASOTools.