Coca-Cola Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Coca-Cola's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Coca-Cola.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Coca-Cola
App Name : Coca-Cola
Logo：
OS : Android
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Coca-Cola
Publisher : Instagram,Facebook,All Recipes Free - Food Recipes App,Treehouse Table,Video Collage Maker,UC Mini-Download Video Status & Movies,Vegan Recipes - Free Vegan Food Cookbook,100+ Smoothie Recipes - Healthy Drinks Recipes
Total creative ads during the time period : 536
Duration : 690
Popularity : 47,051
Check ASO Keywords of Coca-Cola
2. Coca-Cola’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Coca-Cola in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Coca-Cola in the recent period. As of 2021-03-16, among the Coca-Cola‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Coca-Cola's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Coca-Cola‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Coca-Cola
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Coca-Cola. We can see some advertising trends.
Top 1 Ad Creative of Coca-Cola
Ad Details ：
Headline ：Coca-Cola
Text ：Play & win awesome prizes – it’s that easy! Drink Coca-Cola, be creative and win great prizes instantly. It’s like social media, plus the rewards. Features: - Enter codes from Coca-Cola beverages - Claim awesome prizes - Scan QR codes on packs to collect words - Upload pictures and choose word...
Top 2 Ad Creative of Coca-Cola
Ad Details ：
Headline ：Coca-Cola
Text ：Το νέο Coca-Cola App ήρθε και θα σου δώσει μοναδικά δώρα! Κατέβασε το τώρα.
Top 3 Ad Creative of Coca-Cola
Ad Details ：
Headline ：Coca-Cola
Text ：Μάζεψε COINS & GEMS στο νέο app της Coca-Cola και κέρδισε δωρεάν ώρες στα InSpot καταστήματα!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 88 | 128 | 110 |
| Popularity | 624 | 508 | 443 |
| Dimensions | 600 x 337 | 750 x 750 | 796 x 416 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 2 | 2 |
| Countries | Canada,United Kingdom,United States,Australia | Cyprus,Greece | Cyprus,Greece |
| Language | English | NA | NA |
Through the above analysis, we can see that the most effective channel for Coca-Cola in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Coca-Cola's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Coca-Cola, you can click the app name below to view related reports, or you can find more info in ASOTools.